Job Description

The Regional Marketing Manager will oversee the development of the regional brand strategy and execute integrated marketing campaigns across Asia.Adecco is partnering with one of the well-known FMCG GroupRegional Marketing Manager | FMCGThe Opportunity

• An opportunity to spearhead the strategic direction of marketing initiatives
• Working Location: McPherson

The Talent

• A relevant degree with at least 7 years of experience in marketing, eCommerce, or the FMCG industry is preferred.
• Experience working in regional markets is advantageous.
• Exceptional ability to handle large data sets, conduct analysis, and a growth-oriented mindset focused on results-driven experimentation.
• Must be fluent in written and spoken English, with proficiency in Mandarin essential for communication with regional offices and Chinese-speaking counterparts.
• Possesses strong analytical, interpersonal, and communication skills, with a proactive attitude and a strong sense of responsibility in managing roles and projects.

The Job

• Collaborate closely with local teams and cross-functional departments to ensure alignment and seamless execution of brand strategies and communications, maximizing the impact of brand plans
• Develop and implement effective regional ATL marketing campaigns to achieve overall brand objectives.
• Lead market entry initiatives to accelerate growth in new regions
• Drive digital marketing initiatives with a focus on data analytics and ROI.
• Oversee the development and optimization of social media channels, brand/marketing websites, mobile platforms, and advertising strategies.
• Plan, lead, and execute marketing events and exhibitions.
• Create and manage digital assets, with hands-on experience in developing brand concepts, campaigns, and digital/social media content.
• Work with external media and creative agencies to develop assets and recommend improvements to media plans.
• Utilize Google Analytics (GA) to track metrics, proactively adjust assets, and refine media plans to meet pre-defined targets.
• Monitor the regional marketing budget, provide monthly reports on marketing effectiveness, and deliver weekly project status updates.
• Support the creation of marketing presentations and reports, including consumer analysis and monitoring new product performance against targets/forecasts.
• Conduct consumer landscape research, competitor analysis, and develop a comprehensive brand ecosystem.

Next Step

• Prepare your updated resume please include detailed past working experiences in point form, an executive summary about yourself in terms of experience, expertise, key achievements & highlight and your current & expected package.
• Apply through this application or send your resume to sharron.foo@adecco.com and in MS Word Copy
• All shortlisted candidates will be contacted.

Sharron Foo JiayanDirect Line: 6697 7865
EA License No: 91C2918
Personnel Registration Number R1982221

Adecco