Manage Product Marketing to effectively ensure achievement of the Business Plan/Set Target objective in terms of sales, profitability and sustainability.
Adhere to and set systems to ensure a professional approach to all business activities, focusing on the Large Format Printing
Responsible for managing and implementing marketing activities through research, strategic planning, and implementation.
Key Accountabilities
Conduct market Research, and translate key competitor, and core technology trends into sound business decisions.
Conduct quantitative and qualitative data analysis using statistical tools.
Understanding consumer needs and behavioral patterns to identify appropriate products/services for different segments.
Define product strategy and conduct regular product training for sales companies.
Manage product life cycle.
Develop and adapt pricing strategy based on internal and external trends.
Formulate appropriate Go-To-Market strategies.
Work closely with the regional offices on Sell-in/Sell-out/Sell-Through region-wise/channel type to ensure healthy sales and inventory.
Job / Skills Competencies:
Product Management experience.
Ability to manage multiple initiatives, programs & engagements with regional sales companies simultaneously.
Ability to manage multiple initiatives, programs & engagements with regional teams simultaneously.
Passion to innovate with strong written & verbal communication skills.
Critical Work Experience:
At least 3 years of professional experience in the Large Format Printing or Industrial Printing Market.