Job Description

Requisition Id: 1304



Location: Singapore, SG, 18961







About Edrington
Edrington\xe2\x80\x99s vision is to give more by crafting exceptional ultra-premium spirit brands. The Macallan is our central focus, supported by Highland Park and The Glenrothes in the fast-growing single malt category and Naked Malt in the blended malt category. Our portfolio is completed with The Famous Grouse Blended Scotch Whisky, Brugal premium rum from the Dominican Republic and Noble Oak American Whiskey. Edrington also has strategic partnerships for No.3 London Dry Gin and Wyoming Whiskey.


Position Summary

Reporting to the Marketing Manager, SEAPAC, the Brand Activation Manager will support the Marketing team in developing retail premiumisation and trade marketing/animation plan for Singapore. He/she will work closely with the retail and commercial team to localise and maximise retail/trade plan to develop effective animation and customer experience to ensure brand excellence.

• Develop meaningful activities, programming, partnership, events to drive traffic and consumers engagement to Raffles Boutique and Private Dining Room.
• Retail and Trade visibility for New Product Launch: lead and brief the commercial and retail teams on an integrated visibility strategy.
• Project Manager of the upcoming Raffles Boutique refresh, working with regional team to find innovative new ways to improve the existing retail experience and design concept elements.
• Work with Regional brand team members to establish a strong cohesive brand that is established across all aspects of marketing ensuring synergy and alignment for Raffles boutique.
• Support retail experience activities: design and production of POSMs through global and/or regional development.
• Liaise with SEA-PAC digital marketing team to apply digital / social media capabilities and amplification for Raffles Boutique.
• Support in post new product launch activation analysis, generate internal stakeholders and consumers\xe2\x80\x99 feedback to identify area for improvement or best practice implementation and sharing.
• Collaborates and provides guidance to the commercial team to ensure alignment with brand guidelines and strategies in the on/off trade and supports deployment of marketing tools e.g. brand guidelines, product sell sheets, collaterals, brand videos, brand experience booklet, POSMs, GWPs.
• Oversee all POSMs/gifts and manage order tracking with other markets in the region and follow up to ensure order accuracy versus usage to minimise risk of obsolete items.
• Assist in monitoring of A&P expenses, analysis and updating monthly scorecards to management.

Skills and Experience

• At least a Degree in Marketing or Business.
• Minimum 7 years of retail/trade marketing experience in luxury/beauty/spirit industry.
• Experienced in agency management including event, design and project agencies.
• Strong understanding of retail, shopper journey and consumer experience.
• Strong presentation skill with good knowledge on PowerPoint, Photoshop or Illustrator.
• Well-organised, detail-minded and able to work with multi-tasks.
• Team player with the ability to work with multiple stakeholders.
• Self-learning mindset with a positive working attitude.
• Proficient in English and Mandarin (both written and spoken).

Application will close on 1 March 2023. Only shortlisted candidates will be notified. Interested candidates, kindly specify your current and expected remuneration in your CV.


Employee value proposition

At Edrington, you will experience an incredible culture based on respect and giving more. We are exceptionally passionate about our brands and genuinely care about our people, continually investing in their development and wellbeing. Join Edrington and make a world of difference.