Job Description

The Marketing Assistant Manager is responsible for the development and execution of marketing strategies and activities to drive the success of the brands in the assigned portfolio.

KEY RESPONSIBILITIES

Launches

• Strategize, plan and execute 360 marketing plans for new product launches to generate awareness, drive sell-out and gain market share.
• Drive brand awareness, increase consumer engagement through best-in-class execution of Marketing, PR and media activities.
• Management and optimization of A&P budget.

Retail Operations and Events

• Direct the preparation of operational matters including market research, advertising, promotion, distribution, pricing and selling
• Deliver the sales, profit, market share and brand health objectives for the year by creating strong advertising, promotional and CRM programs that generate business growth
• Liaise with agency and suppliers to create promotional materials, leaflet, brochure, etc.
• Provide promotional support and timely update of promotional initiatives to retail front to increase sales

PR and Communications

• Plan and develop campaigns to support new launches to ensure maximum media exposure.
• Handle media enquiries and maintain strong media relations with journalist, celebrities and social influencers.

Others

• Work closely with Sales & Ecommerce teams to drive integration and execution of trade marketing plans and trade activities with the different retailers including online pure players .
• Manage and support the visual merchandizing needs of stores. Ensure that all visuals and collaterals are executed in accordance with brands\' guidelines.
• Monitor key competitors\' activities to gather insights on market trends and developments
• Manage new product launches timeline & demand forecasting, working closely with internal stakeholders like Supply Chain, Business Controller and SAPAC team to ensure timely launches
• Prepare budget, monthly reports of key marketing and PR activities for business review
• Forecasting and stock management

REQUIREMENTS

• Degree/ Diploma in Business, Marketing and Mass Communication and related field
• Min 4 years of experience in brand management within FMCG / beauty or related retail sectors
• Strong analytical and organization skills with attention to details
• Proficiency in Microsoft Office. Adobe Photoshop and illustrator is an added advantage
• Stakeholder management skills
• Possess a positive attitude to deliver results in a fast-paced environment
• Well-groomed, confident and go-getter who thrives under pressure
• Comfortable in public speech & presentation
• Good team player with high level of integrity

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