Line of Service Assurance Industry/Sector Not Applicable Specialism IFS - Administration Management Level Manager & Summary Risk Services (part of PwC Advisory) is one of the fastest growing groups within PwC Singapore with over 500 professionals focused on key client agendas\xe2\x80\x99 relating to Risk & Regulations and enabling confidence in Digital Disruption (includes transformation change, cyber, and, data & analytics).
The Marketing and Communications team focuses on the go-to-market strategies around client issues in key targeted segments to drive revenue growth. We work across all industries to act as the voice of the client and generate commercial leads through the use of insights, analytics and compelling storytelling.
We support our internal clients in deepening relationships and building trust with clients in the marketplace.
We\xe2\x80\x99re looking for a Strategic Marketing Team Lead to build and execute on PwC Singapore\xe2\x80\x99s go-to-market strategy that enables the commercial growth of our key business priorities. In close partnership with the Markets Leader & Risk Services Leader, this position will play a leading role to co-create and implement the Risk Services\xe2\x80\x99 marketing and communications strategy that drives qualified leads and demand generation.
You will have a clear point of view for how marketing can proactively enable and achieve objectives, while demonstrating ROI. Core to the success of this position is the ability to collaborate and influence senior partners and stakeholders, whilst leading and developing up to two high-performing direct reports. You will also provide oversight on the strategic marketing done by autonomous operating units. The role sits within the Marketing & Communications team and reports to the Head of Markets. It is crucial that you thrive in a dynamic, people-centric and performance-based culture to be successful within our firm. Responsibilities:
Shape and lead the marketing and communications strategy for the Risk Services, aligning programs around priority go-to-market themes with the objective of positioning the PwC brand, building strong relationships with C-suite and driving long term business growth
Partner closely with our Markets Leader and senior partners across the firm to help deliver high-valued opportunities through targeted marketing of key firm priorities
Establish and maintain annual marketing calendar , and ensure full tracking and accountability against business and brand outcomes
Work collaboratively with Business Development teams to evaluate the market, competition and program performance against business priorities to size new opportunities, assess client impact and make recommendations to optimise current programs
Accountable for team of marketers, leading and supporting them in the development and execution of both long and short term strategic marketing plans, highly customised to meet key client segment needs while aligning to overall brand strategy
Create unique opportunities and experiences for our key priority accounts and ensure that they are prioritised for core activations and campaigns
Work with our Brand and Communications team to deliver a distinctive brand for PwC Singapore and drive a strong pipeline of content for proactive media and branding opportunities for our senior partners
Be an effective and impactful conduit between our Global, Asia Pacific and firm wide marketing teams, as well as business units, to leverage campaigns, programs and content relevant for our target client segments
Forecast, monitor and report progress of campaigns against marketing goals to inform future plans and activities on a periodic basis
Be the subject matter expert in marketing strategy planning, aligning priorities to investments, building go-to-market value propositions and scale-up successful marketing initiatives
Coach and enable direct reports and wider marketing & communication teams to deliver on corporate outcomes and personal successes
Requirements:
Bachelor\'s degree or equivalent in marketing, communications or other relevant discipline
At least 7-8 years in marketing, of which the majority of the experience is in B2B, preferably in professional services
Minimum 4 years leading high performing teams toward achieving collective outcomes and deliverables, effectively managing change
Experience with targeted account-based marketing and/or client relationship management
Must be able to lead strategic conversations with diverse teams of people
Agile and resourceful in seeking information in a highly matrixed environment, solving conceptual problems, corralling resources and delivering timely results in complex situations
Intellectually curious and a strategic problem solver with strong work ethic and proven ability to consistently make sound judgments
Enthusiastic about clients and markets, staying up-to-date on landscape changes and latest trends, understanding needs and challenges, and turning them into impactful marketing strategies and activations
Broad understanding of Marketing disciplines ranging from advertising, digital marketing, events management, design and media production, PR, internal communications, content marketing, marketing automation, research and data analytics
Confident communicator with exceptional attention to detail and ability to knit together disparate sources of information into a strong strategic narrative
Strong collaborator and mentor with the ability to bring out the best in talent and effectively motivate and manage teams
Proficiency in Salesforce is an advantage
Fluent in professional English
Competencies
Experience defining and delivering successful marketing, brand and digital strategy aligned to commercial objectives
Outcome-driven with solid commercial focus - sensitive to business needs and requirements but also solution-orientated
Ability to demonstrate personal leadership and turn strategy into strong execution
Strong executive presence with influencing, presentation and communication skills
A flair for creativity and innovation with the confidence and resilience to put forward different concepts and ideas
Self-driven with a positive attitude and an entrepreneurial mindset to drive measurable change
Strong tenacity, flexible and resourceful to clear roadblocks with maturity to interact with and influence stakeholders at all levels of the organisation and across business lines, respect for diversity of opinions and styles
Dedicated to supporting your team, colleagues and stakeholders as part of a high-performing function with a commitment to service excellence
Education (if blank, degree and/or field of study not specified) Degrees/Field of Study required: Degrees/Field of Study preferred: Certifications (if blank, certifications not specified) Required Skills Optional Skills Desired Languages (If blank, desired languages not specified) Travel Requirements Not Specified Available for Work Visa Sponsorship? Yes Government Clearance Required? No Job Posting End Date
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