Job Description

:POSITION SUMMARYContribute to an increase in sales, maintain brand-retailer relationships at a high standard and achieve counter sales goals and business objectives through:

• Act as a liaison between our sales team and retailers
• Showcase excellent communication and negotiation skills
• Act proactively to address customer\xe2\x80\x99s needs
• Development and supervision of Airport Coordinator (APC) and Beauty Advisors (BAs)
• Motivate APC and BA to maximize the Brand\xe2\x80\x99s retail sales
• Efficient management of daily counter operations
• Good management of inventory
• Marketing setup and point of sales execution for product launch and promotions
• Implement, execute, and monitor incentive program for promotions
• Organize regular retailer meetings to discuss their requirements
• Resolve problems and handle complaints in a timely manner
• Monitor and report on sales performance analytics
• Suggest innovative ideas to increase sales and improve customer experience

ROLES & RESPONSIBILITIESSALES

• Work closely with Area Sales & Operations Manager (ASOM) on setting and achieving sales targets
• Lead and motivate field staff at the counter to increase retail sales
• Review retail sales performance on monthly bases
• Review new product sales performance
• Monitor and report to ASOM on competitors\xe2\x80\x99 movements such as Sales, Promotion, Incentive Schemes, BA headcount, Counter change
• Follow up on current business trend and retail environment with field staff
• Review and analyze the product assortment of individual counters and adapt the brand guidelines on counter planograms

INVENTORY MANAGEMENT

• Analyze retail sell-thru versus current inventory to understand inventory level
• Monitor shipments and backorders to ensure inventory is sufficient at counters
• Ensure newness is available on counter on time
• Assess inventory situation during store visits and provide ASOM with feedback on product mix and assortment
• Ordering tester for Newness and On-going SKUs

MARKETING PRESENTATION

• Assist ASOM to showcase and promote new launches to Retailers during marketing presentations and to share these marketing launches, new/existing product updates information to APC and BA

MARKETING EXPOSURES

• Plan and work with marketing team on print / digital materials for advertising in publications to increase new product launch/brand awareness

MARKETING OPPORTUNITIES

• Monitor and provide feedback on marketing opportunities for new, existing and competitors\xe2\x80\x99 products

PROMOTION COORDINATION

• Work with ASOM on individual retailer\xe2\x80\x99s promotions proposal
• Set reasonable promotion target and effective incentive scheme/Push money
• Ensure GWP is allocated to run promotion and its Purchase Qualifier is set an optimal level to attract and increase customer purchase
• Ensure Incentive Program is developed to motivate field staff to participate and aim to achieve targets of the brand
• Work with Visual Merchandising (VM) team to create and establish communication tools for promotion/in-store programs drawings for retailer\xe2\x80\x99s approval
• Work with field staff to execute promotion setup timely and effectively
• Evaluate promotion sales and incentive program results with ASOM

COUNTER MAINTENANCE

• Ensure all counter image/aesthetic adhere to brand philosophy/ guideline
• Monitor expiration of Counter Visuals and ensuring all POS is updated

NEW COUNTER / RENOVATION

• Assist ASOM in follow up of new counter / refurbishment drawings and ensuring that all merchandising requirements are ordered and available on the scheduled day of counter installation
• Work with VM team on the counters\xe2\x80\x99 planograms and merchandising displays
• Coordinate with appointed contractors on installation schedule and receipt of necessary counter displays and visuals
• Execute the installation and work on the stock merchandising and displays of new counter with the field staff

EDUCATION AND TEAM MANAGEMENT OF BA

• Assist and work with ASOM in recruitment of BAs, review of commission and increment packages for BAs
• Evaluate the performance of BAs and work closely with education team to enhance product knowledge and sales technique to improve performance
• Plan and ensure with APC that new BAs are assimilated into the brand by providing them with concise brand introduction and understanding of basic product knowledge to enable them to perform their job until formal training is arranged by the Education team
• Compute commission based on retail sales of the counters and verify claims, allowances, and incentives before submission to Finance for payroll processing

Qualifications

• A general Degree with a minimum of 2-3 years relevant experience or Diploma in Business Administration with a minimum of 3 years\xe2\x80\x99 working experience, preferably in the travel retail industry
• Proven sales track record
• Well groomed
• Good organization and communication skills
• Good presentation skills
• Proficient in MS Office and Excel
• Willingness to travel

Job: Sales
Primary Location: Asia Pacific-SG-01-
Job Type: Standard
Schedule: Full-time
Shift: 1st (Day) Shift
Job Number: 236331

Est\xc3\xa9e Lauder