Job Description

Our Purpose

We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team \xe2\x80\x93 one that makes better decisions, drives innovation and delivers better business results.

Title and Summary

Senior Analyst, Marketing

The SEA Consumer Marketing team is responsible for :

• Developing and communicating compelling consumer value propositions to drive emotional and functional differentiation for key segments
• Building and fulfilling our brand promise through the development and delivery of global / regional marketing programs
• Developing and executing strategies to engage consumers, with a heavy focus on social / digital, in order to drive business results

The role of Analyst Marketing, SEA will focus on :

• Executes marketing strategies and execution of activities, and events (includes digital marketing, sponsorships, trade shows, webinars, platform management \xe2\x80\x93 Websites etc.)
• Supports development of creative content for application in marketing strategies, including thought leadership content and communication of subject matter expertise, using established parameters
• This role requires experience in communications to manage communications & PR agencies, reviews and approvals of press releases, briefing books for country leadership teams and support events, product launches where applicable.
• Tracks budget for marketing & communications programs, and raises awareness when programs are not on track against budget.
• Analyzes campaign performance using specified measures and evaluation metrics.
• Prepares marketing solution presentations using specified parameters.
• Provides any necessary clarifications to vendors & any external partners (e.g., agencies, film production, etc.)
• Day-to-day liaison with agency partners (Communications & PR, Digital Marketing & Creative to coordinate copywriting, website uploads & project management of ad hoc website projects where needed.
• Manage an image library & distribute content to relevant internal & agency stakeholders on a regular basis.
• Mange and be the authority of the Mastercard brand in respective markets for internal and external stakeholders.

All About You
- Are you forward thinking beyond the task at hand to ensure solutions are rooted in business drivers?
- Are you excited by pioneering new commercial opportunities and confident when overcoming challenges?
- Are you curious to implement new marketing innovation in a B2C and B2B2C capacity?

- Solutions oriented, quick thinker, proactive, highly collaborative
\xe2\x80\x93 Proven track record of planning, developing, launching and optimizing digital and social media plans
\xe2\x80\x93 Proven track record with expert knowledge and experience with search engine marketing/optimization, social media platforms and user behavior/nuances, content marketing, mobile advertising and marketing, and audience buying through programmatic open exchanges and private marketplace.
- Ability to gather and analyze data from a variety of sources and act on findings
\xe2\x80\x93 Strong Presentation skills, including the ability to lead discussions that will result in effective, cutting edge marketing plans
\xe2\x80\x93 Proven track record in managing multiple projects, setting priorities and meeting deadlines in a fast-paced environment
- Proven ability to influence cross-functional teams to execute on goals
\xe2\x80\x93 Has personally managed and executed large-scale marketing and media programs by going beyond conventional executions and delivering best in class plans across multiple
- Experience working on projects that require collaborating with multiple internal and external stakeholders
- Demonstrated comfort conducting various analyses and choosing best program to utilize, e.g., Microsoft Excel, Access, SPSS
- Demonstrated ability to standardize collected data and draw out preliminary insights
- Experience developing presentations by creating content and articulating a story with a clear point of view

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

Abide by Mastercard\xe2\x80\x99s security policies and practices;

Ensure the confidentiality and integrity of the information being accessed;

Report any suspected information security violation or breach, and

Complete all periodic mandatory security trainings in accordance with Mastercard\xe2\x80\x99s guidelines.

Mastercard