Job Description

Position

Moet Hennessy Diageo Singapore aims at making our organization agile and efficient to deliver on our promises to shaping change, cultural and operational transformation. Our vision is to lead the future of luxury wines and spirits from nature to communities. Our company success will be created by pioneering people with passion for crafting experiences and turning challenges into opportunities to innovate.

Our strength comes from being diverse and we are unified by five core values: Sharing, Elegance, Epicureanism, Integrity and Spirit of conquest. It starts from creating an efficient and caring work environment where all can reach their full potential. Being respectful, inclusive and embracing diversity makes others feel valued. In Moet Hennessy Diageo, we strive to search for harmony, moderation and concentrate on the essential. We always open up new territories and push the limits. Our commitment to the planet, to our Maisons, and to our employees is what we believe in and makes us different.

To make Johnnie Walker as the most LOVED, most DESIRED, most TALKED ABOUT brand among the new generation of LDA+ consumers, the Senior Brand Manager will be responsible to develop a robust brand marketing & business plans to grow value share. The role will also collaborate closely with the commercial team to plan and provide necessary marketing tools and information to enable the success of marketing and sales plan.

Annual Business strategy

- Create the annual business strategy document

- Work with Commercial leadership to firm-up volume growths for entire portfolio.

- Finalize the overall financials including price increases, trade discounts & marketing budgets

- Track monthly performance

Portfolio strategy

- Creation of Annual Marketing plans including pricing strategy, Route to Consumer strategy and initiatives to identify and drive growth.

- Monitor all aspects of brand performance and recommend strategic / tactical changes in direction to ensure objectives are achieved.

- Communication with Sales to ensure clear and consistent understanding of brand strategy, commercial objectives, activation plans & distribution strategies to ensure implementation of agreed strategies and / or activities

- Close contact with key customers / outlets and consumers to ensure clear understanding of consumer needs / habits / preferences and industry trends.

- Monitor competitors' movements / activities and recommend reactive / proactive strategies.

Channel marketing plans

- Manage and work with all relevant external agencies to ensure clear understanding of brand's objective & strategy. Develop & implement activities to the highest level of professional excellence.

- Monitoring, control and evaluation of advertising and promotion spends. Ensure deployment is done effectively and efficiently.

- Develop creative promotion campaigns for specific outlets in relation to promotion objectives.

Business Development

- Identify business opportunities for exploitation

- Rationalization of product mix to improve brand contribution.

- Drive RTC programs along with commercial teams to unlock business opportunities.

Profile

• Good understanding of brand and business financials

• Good analytical & presentation skills. Ability to inspire and drive thought leadership for his/her portfolio

• Relevant experience in managing external agencies Media, Digital, Creative & Brand PR will be an advantage

• Managing on-ground activation & merchandising agencies

• Highly motivated individual, self-starter, energetic and enthusiastic

• Able to communicate effectively at all levels, both internally and externally
• Inspiring, customer-focused, entrepreneurial, innovative