Job Description

JOB SCOPE

As one of the most exciting integrated resorts in the world Marina Bay Sands\' Brand is much bigger than its advertising. In this newly created role, we are looking to develop the clarity, impact, desire & intangible meaning that the best brands in the world imbue.

The Senior Brand Strategist will play a pivotal role in the \'central nervous system\' of brand direction & decision making. Working to bring the brand to life at every level of the organization.

Responsibilities

• Lead the day-to-day development our integrated resort\'s holistic approach to brand execution by combining analytical and creative insights, to devise and drive short- or long-term brand expressions through product, experience & campaign strategy to position our refreshed brand & our world class key products, services & experiences
• Craft brand and integrated marketing strategies and orchestrate plans that build brand experiences and drive business growth.
• Catalyze every planned initiative with insight, focus & hold the whole team accountable to the wider business & brand vision
• Be a confident ambassador of our team to senior stakeholders, capable of consulting with leaders across departments, originating ideas & bringing the wider IR along the journey
• Lead the creative strategy & briefings of our internal creative team, as well as. our agency partners to ensure every brand expression is building equity with our core audiences
• Is highly creative & understands how experience is evolving at the cutting edge of luxury, hospitality, wellness, fashion, food, art & technology.
• Acts as a unifying force across the entire organization, working closely with the marketing, comms & content teams, to translate well defined plans into effective, authentic branded communications & experiences
• Forms meaningful relationships with people, being clear & approachable as this role must work with every department across the MBS ecosystem, from senior leadership to marketing, design, operations, customer service, sales, and distribution-to create a cohesive customer experience.
• Is a fierce brand guardian, ensuring that MBS\' products, services, experiences and content build consistent equity in the minds of our consumer
• Continuously maintains a drive for renewal, experimentation and carefully considered risks.
• Manages a team, growing the capability & skills of the team. Ensuring they feel motivated, energized and focused in their areas of specialism

Who we\'re looking for:

A Senior Brand Strategist from either an agency or client-side background, who is seeking a new career opportunity to go above and beyond their current day-to-day. You\'re someone who wants to solve complex challenges and can see the big picture for what the future can and should be, while being able to act upon that vision and drive the work forward today.

Experience within the luxury, hospitality & fashion industry would be preferred.

JOB REQUIREMENTS

• Bachelor\'s degree
• At least 10 year\'s experience with an agency, as a brand consultant ideally, or related field
• A strategic & creative thinker who loves to pull together disparate thoughts, ideas, and activities and bring them together in your own unique solution.
• You love to instigate ideas, pitch your strategy and are an amazing storyteller who inspires others.
• You must have an entrepreneurial spirit and love to collaborate with others to build new things.
• You thrive in a fast-moving environment where you can jump in, quickly figure things out, roll up your sleeves, and actively push our long-term brand vision into meaningful expressions that span the entire customer experience
• You have a deep understanding of the branding process, and the strategic management of all those involved. You love getting to know things intimately and getting under the skin of how everything & everyone works. This means spotting connections that others don\'t by looking for links between culture, futures and people
• You have an obsessive attention to detail when it comes to brand execution and understands the scale of operational delivery
• You\'re generous with your time and open with your thoughts. Above all, you derive joy in helping the many facets of Marina Bay Sands find their rightful place in the world.

Marina Bay Sands is committed to building a diverse, equitable and inclusive workforce, providing equal opportunities as we grow our talent base to match our growth ambitions in Singapore. Our employees are committed to adhere to and abide by all rules, regulations, policies and procedures, including the rules of conduct and business ethics of the Company.

Advertised: 13 Mar 2023 Singapore Standard Time
Applications close:

Marina Bay Sands