Job Description

As a Senior Client Executive, you will learn to identify which media platforms would best advertise a client\xe2\x80\x99s brand or product. You will work with a Client Manager/Associate Director to learn about the media environment and how to maximise the impact of a client\xe2\x80\x99s advertising campaigns through the use of a range of media. You will be responsible for media task execution under direct supervision as well as develop creative thinking with factual analysis to develop strategies to reach the target audience as effectively as possible.

Job Title: Senior Client Executive

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Key responsibilities and accountabilities:

You\xe2\x80\x99ll usually work on several projects at the same time. Duties generally fall into two main areas, with levels of client contact increasing with seniority:

Preparation:

Working with your line manager to understand the client\xe2\x80\x99s business objectives and media strategy;

Liaising with the media vendors, creative agency team, to support in developing media strategies and campaigns;

Learn and make calculated decisions on the best form of media for specific clients and campaigns;

Undertake research and analyzing data using proprietary and industry resources;

Identifying target audiences and analyzing their characteristics, behavior and media habits;

Presenting proposals, including cost schedules, to your supervisors and eventually to the clients;

Making and maintaining good contacts with media owners, such as newspapers, magazines, TV stations and websites;

Managing media vendor to build respect and trust in your judgement

Implementation:

Recommending the most appropriate types of media to use, as well as the most effective time spans and locations;

Working with colleagues, other departments and media buyers and planners across business entity with Dentsu Singapore

Evaluating the effectiveness of campaigns in order to inform future campaigns

Need to know the full buying and booking process and be able to create the requirement documents quite independently

Process stretches from schedule creation, booking, specifications and materials, financing, post campaign documents

You will monitor the media marketplace to stay abreast of trends, identify opportunities and emerging issues, and understand new technologies and consumer reaction \xe2\x80\x93 be actively identifying and respond to trends impacting clients and our business

What to expect:

This is a pressured, fast-moving and hard-working profession

The atmosphere and dress code in agencies is usually informal, although a professional and business like appearance is required for meetings with clients

We collaborate actively across different function teams and agency groups and there is a high level of contact with media owners (who provide the platform for communicating the brand, via the media they represent etc) and having commercial flair, good communication skills and a degree of socializing will be necessary

Person specifications:

2-3 years\xe2\x80\x99 experience in an marketing role with in depth knowledge on Digital and OOH space across APAC or Global (preferred)

Commercial flair

Good interpersonal, negotiation and communication skills, for liaising with colleagues, clients and media owners

Literacy, for writing reports and presentations

Numeracy, for data analysis and negotiations

Strong analytical and organizational skills

Ability to work with databases and spreadsheets and PowerPoint, for the collection and management of information

Capability to work effectively under pressure

Location: Singapore

Brand: Carat

Time Type: Full time

Contract Type: Permanent

Dentsu International