Job Description

Company Description

Leo Burnett is part of Publicis Communications, a collective of the most passionate, purposeful, and progressive creative agencies in Singapore and Asia. At Leo Burnett Singapore, we believe that our Humankind philosophy allows our creativity to transform human behavior.

We believe in effecting positive change through creativity, always.

And while we seek out the most brilliant minds to help us on our quest, we\xe2\x80\x99re also passionate about nurturing the best talent from within. Which is why when you join us, your journey can be one of continuous evolution.

We\xe2\x80\x99re a community of experts that hail from every discipline.

We\xe2\x80\x99re activists who embrace challenges with agility and dynamism.

We\xe2\x80\x99re idealists who thrive on inspiration.

We\xe2\x80\x99re romantics who believe that an idea can change the world, but also that the idea can come from anyone and anywhere.

We\xe2\x80\x99re all that, but we don\xe2\x80\x99t stop at that.

Because we\xe2\x80\x99re committed to becoming better versions of ourselves, every. single. day.

For some of the most popular consumer brands in the world, your ideas, solutions and words will reach and impact the daily lives of nearly 2 billion people in the fastest growing region in the world. You will work for clients who not only care about success in the marketplace, but are passionate about the role of brands in helping bring about social change. As a copywriter, you can write on every surface, for every channel, for every medium, social or otherwise. You\xe2\x80\x99ve won a few of the awards that matter. Or you\xe2\x80\x99re very hungry to. Winning isn\xe2\x80\x99t everything, but excellence is.



A Copywriter may be the only writer on a project, may be supervising a junior writer, or may be working side by side with other writers. In any case, they are expected to take responsibility for the quality of any copywriting deliverable in which they have a hand, ensuring that it meets standards for creative excellence and client satisfaction.

Expectations of a Writer

• Ideate, write and execute original and iconic creative concepts in response to client briefs, objectives or goals
• Establishes visual tone, character, and messages that will effectively communicate with the target audience and fulfill the project objectives
• Present, share and review creative work with Executive Creative Director/s, Account Management and Planning Leads as well as members of the Management Team
• Manage projects from concept through to completion, working with both in-house resources and third-party vendors
• Collaborate effectively with Account Management, Planning and the broader creative team to develop disruptive and iconic work
• Manage projects from concept through to completion, working with both in-house resources and third-party vendors
• Begin to take an interest in nurturing junior talent.
• Participants in, and leads brainstorming sessions

Expectations as a member of our community

• You believe passionately in the power of creativity to bring change to the world. But you\xe2\x80\x99re realistic and have a clear-eyed view of what it will take to get there: not a path you walk alone, but with a group of people putting a diverse range of skills and perspectives to work, towards a common goal
• Your ideas and your voice will be heard, respected and protected with passion. Ideas are not disposable commodities here, they are our most precious assets
• You will be tested, you will be challenged and you will be pushed beyond your comfort zone, but you will equally be supported, encouraged and celebrated. Because the true value of a community is that we bring out the best in each other

Qualifications

• You have minimum 6 years of work experience and a book brimming with brave ideas, some that saw the light of day, and maybe some that didn\xe2\x80\x99t
• You\xe2\x80\x99re a keen student of life, open, curious, always willing to learn. And mostly, polish your craft
• Strong grasp of TV, especially 15s, digital is a plus, social media space and online media jargon and technology. Some AI/Chat GPT knowledge also a plus
• Strong FMCG background/experience especially in SEA, healthcare knowledge is a plus.
• Ability to work under pressure and meet deadlines in a fast-paced creative environment
• Ability to effectively and appropriately interact with co-workers at a variety of levels, across many disciplines
• Ability to juggle multiple projects and tasks
• The ability to collaborate, to take constructive criticism, and to seek out and act on peer/client feedback\xe2\x80\x94call this \xe2\x80\x9cpeople skills,\xe2\x80\x9d \xe2\x80\x9csoft skills,\xe2\x80\x9d or what have you\xe2\x80\x94which is essential to good team chemistry and client relations.
• A strong desire to do brand-building, product-selling, and award-winning work.
• Marketing sense and an interest in helping to develop campaign platforms that can work across channels.
• Naturally well organized and unfazed when working towards deadlines.

Additional Information

Publicis Groupe is the third largest communications group in the world, a leader in marketing, communication and digital business transformation. As a platform at the intersection of marketing and digital business transformation, driven through the alchemy of creativity and technology, Publicis Groupe is built on The Power of One.

Publicis Groupe offers its clients seamless access to the expertise of its 80,000 talents across four Solution hubs: creative with Publicis Communications (Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, BBH, Marcel, Fallon, MSL, Prodigious), media services with Publicis Media (Starcom, Zenith, Spark Foundry, Blue 449, Performics, Digitas), digital business transformation with Publicis.Sapient and health & wellness communications with Publicis Health. Publicis Groupe\xe2\x80\x99s agencies are present in over 100 countries around the world.

Leo Burnett