Job Description

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Accept ClosePress Tab to Move to Skip to Content LinkSearch by KeywordSearch by LocationSearch by KeywordSearch by LocationLoading...Team:LocationType:Grade:Create Alert\xc3\x97Select how often (in days) to receive an alert:StartPlease wait...Senior Director, Brand - SEAPurpose & Overall Relevance for the Organization:Be the Brand\'s face and voice, internally and externally, in South East Asia (SEA) Cluster. Define the overall brand strategy for the cluster; lead the development and implementation of the cluster\'s go-to-Market plan and process, with a specific focus on growing the business vertically as well as driving brand desire in SEA.Key Responsibilities:

• Sharpen the adidas brand\'s positioning/perception, while building awareness, engagement and advocacy amongst athletes, consumers and other internal as well as external stakeholders in SEA.
• Develop and drive flawless implementation of a local SEA Go-To-Market (GTM) process (as part of the larger EM GTM process) including category planning, range architecture and assortment planning.
• Engage and influence the EM Brand Marketing team to ensure SEA has adequate, effective and locally relevant tools to implement the SEA GTM plan successfully.
• Lead and steer the alignment of category management and campaign priorities across SEA.
• Represent the commercial & product needs of the SEA countries by directly contributing to EM via key GTM process milestones.
• Drive brand and channel matrix alignment in accordance to defined brand priorities to ensure the brand is presented consistently and effectively across all countries and channels in SEA.
• Constantly analyze the business, product and brand performances, identify opportunities in these areas in the countries to initiate actions so that commercial and brand KPIs can be achieved or exceeded.
• Lead and steer the SEA range selection process, from the EM / Global range to actively contribute to the SEA business targets and ambitions.
• Manage, plan and direct the execution of the SEA brand activation calendar (brand comms, retail marketing, VM and performance marketing) and its activities to drive brand desire and product/campaign/concept sell through across SEA countries.
• Drive and oversee the Marketing Expenses (MaEx) process effectively to manage the MaEx investments in order to optimize Return On Marketing Investments (ROMI) and maximize brand value and increase product/campaign/concept sell through across SEA.
• Participate in the driving of SEA\'s Integrated Business Plan (IBP) to ensure alignment between the go-to-Market plan and the cluster\'s financial targets.
• Be the communication point between the GM SEA/SEA Countries and EM Brand Team.
• Lead and develop the SEA cluster Brand Team Including Category Management, CTC, Brand Activation , Sports Marketing , Membership and Marketing Operations (MOPs).
• Define the SEA brand marketing operating model, organizational structure, set objectives, and manage workloads and results to achieve goals while adopting best practices and achieving continuous process improvement.
• Ensure high internal and external stakeholder engagement at every level through effective communication, motivation, coaching, training, and development of personnel in the team.
• Identify and develop high-potential talents, to fuel the team\'s succession plan and build a high-performance team.

Key Relationships:

• EM Brand Team
• Country Managers
• Country Brand Leaders, Country Omni teams
• EM Channel Leads
• SEA Leadership Team

Knowledge, Skills, and Abilities:

• Ability to develop and implement strategy.
• Proven leadership and management abilities especially in managing a diverse team.
• Strong presentation/communication, negotiation and influencing skills, especially with senior stakeholders within a global matrix organization.
• Broad Marketing experience, with a distinct track record of success and high-level Merchandising knowledge.
• Strong cross-functional and stakeholder management experience across commercial functions (e.g. marketing, sales, etc.) and support functions (finance preferred), as well as different organizational levels (Global, Market, etc.).
• Strong industry knowledge, across divisions-footwear, apparel and accessories.
• Expert understanding of South East Asian markets\' consumers, accounts, economic environment and commercial needs.

Requisite Education and Experience / Minimum Qualifications:

• 12- 15 years of experience in merchandising/product, marketing, sales/retail required. Regional experience preferred.
• University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing, MBA preferred.
• Previous experience in managing a global matrix organization required.
• Sporting goods industry experience required.
• Fluent in English.
• Has lived and worked in different cultures or has substantial experience working in regional teams.
• Willingness to travel upwards of 30% of time.

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE\'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

• COURAGE: Speak up when you see an opportunity; step up when you see a need..
• OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
• INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
• TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
• INTEGRITY: Play by the rules. Hold yourself and others accountable to our company\'s standards.
• RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.Job Title: Senior Director, Brand - SEABrand: adidasLocation: SingaporeTEAM: Marketing & CommunicationsState: 01Country/Region: SGContract Type: Full timeNumber: 511300Date: May 8, 2024Find similar jobs:THROUGH SPORT, WE HAVE THE POWER TO CHANGE LIVES. \xc2\xa9 2020 adidas. All Rights Reserved.

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