Economist Impact combines the rigour of a think-tank with the creativity of a media brand to engage an influential global audience. We partner with corporations, foundations, NGOs and governments across big themes including sustainability, health and the changing shape of globalisation to catalyse change and enable progress.
With the power of The Economist Group behind it, Economist Impact crafts bespoke partnerships using a potent portfolio of capabilities including:
policy research and insights
branded content
media & advertising
design thinking and data visualisation
global and bespoke events
Currently, we are seeking a Senior Editor, Branded Content APAC who will play a central role in helping to grow our branded content portfolio and ensure project delivery in APAC. This content ranges from in-depth research reports to multimedia and interactive pieces like videos, infographics, and interactive tools. Depending on the client’s objectives and the nature of the research, these content assets may be stand-alone deliverables or be part of a larger integrated program including events, media (advertising), and online content hubs.
In this role you report to the Global Head of Branded Content and work closely with our clients, the sales team and the creative strategy team to conceptualize and pitch solutions as well as execute, optimize and evaluate bespoke content programs.
Accountabilities
How you will contribute:
Collaborate with potential clients to understand client objectives and the goals of a content program
Develop innovative content programs that deliver on client objectives and create winning client proposals that outline and promote these content programs; ensure that sales-drafted client contracts include the appropriate deliverables, pricing and timelines once projects are sold
Set up clear metrics, in cooperation with internal partners, to evaluate the success of programs at the outset. Optimize programs by making adjustments to the content mix and distribution strategies during the span of the program to achieve the client’s objectives
Evaluate and select the most appropriate partners, contributors and vendors to help execute content programs, including the development of contracts and statements of work with those partners, contributors and vendors
Work closely with partners, contributors and vendors to ensure the highest-quality execution of content programs, including by editing written, visual, and multimedia content pieces
Conduct tight project management with expert client communication, detailed cost management and impeccable timeline delivery
Provide great client service with an eye to continuous client satisfaction
Experience, skills and professional attributes
The ideal skills for this role are:
Bachelor’s degree required, advanced degree preferred. Relevant areas of study include but are not limited to journalism, economics, English, marketing and communications
Relevant work experience, in editorial/content
Strong writing and editing skills
Outstanding client presence, experience dealing with senior executives
Experience managing multiple projects and priorities simultaneously, managing to deadlines
Experience with project management tools and platforms is a plus
Experience managing outside contributors and vendors is a plus
Understanding of social media and other promotion and distribution strategies for content pieces is a plus
Ability to move quickly up the learning curve on any topic from business- and industry-related issues to new technologies; intellectual curiosity
Exceptional project management skills
Great presentation and communication skills, with an emphasis on diplomacy, relationship-building and stakeholder management
Ease in uncertain environments, flexibility, openness to change
Self-starter and a good team player with the drive to set and reach ambitious goals
High client satisfaction and retention
Strong creativity and high quality of content programs
Support of sales to win new business from clients
Contribution to the evolving growth strategy for the business
Fluent written and spoken English essential
Proficiency in Excel required
Proficiency in Word and PowerPoint expected. Experience in Google Slides valued.
Experience with WordPress or other Content Management Systems a plus
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