Job Description

Purpose & Overall Relevance for the Organization:
Digital planning team drives alignment across the digital ecosystem by creating calendars and campaign plans with input from all stakeholders leading to one seamless consumer activation across all digital activation touchpoints.
This role is key to the successful adoption, development and implementation of Global digital strategies and seasonal plans for APAC market.

Key Responsibilities:

• Lead digital activation & consumer journey planning across the digital ecosystem for brand, product & commercial campaigns.
• Leverage the Global digital strategy and planning framework to create seasonal digital activation plans for adidas across various digital sales channels.
• Develop & drive working process for creation of APAC digital seasonal activation calendar in partnership with APAC CTC,Brand Comms,APAC eCOM & BU’s across the Go to market milestones.
• Based on global, market, consumer & digital brand commerce objectives & insights drive the development & updates of APAC seasonal digital campaign calendar for APAC eCom & Memberships.
• Handover the APAC digital calendar & onboard all APAC countries on the plan.
• Map & create campaign toolkit requirements & activation framework for all digital sales channels.
• Create local Membership & eCom calendar for SEA bringing together local product & commercial campaigns.
• Orchestrate the end to end process from calendar planning, campaign briefing, content handover, implementation, result measurement & report publishing.
• Create strategic framework, comprehensive templates & tracking timelines to project manage & co-ordinate across the digital activation team & extended stake holders to ensure on time in full delivery of campaign activation plans for all channels.

Knowledge, Skills and Abilities:

• Experience in digital marketing calendar, campaign development & execution.
• Experience in mapping consumer journey frameworks across digital channels.
• Strong understanding of digital sales channels & cross channel planning for synchronizing campaigns across channels.
• Ability to manage & collaborate with internal and external cross-functional stakeholders: BU’s, eCom, Brand Activation, Retail, Agencies etc.
• Solid project management skills.
• Regional experience or experience across APAC countries is a plus.
• Ability to handle ambiguity and untangle complex situations into actionable activities
• Broad understanding of and passion for the sports and fashion industry.
• Strong interpersonal/communication skills and high level of strategic thinking.
• Strong written, verbal, presentation, and organizational skills
• Languages: Fluent in English. Japanese/Korean language is a plus (not mandatory).

Requisite Education and Experience / Minimum Qualifications:

• Degree in Marketing, Communications, Digital or a related field. Master Degree a plus.
• 8+ years’ industry and / or relevant work experience

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE‘S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE – THE 3CS: CONFIDENCE, COLLABORATION AND CREATIVITY.

• CONFIDENCE allows athletes to make quick decisions on the field, to reach higher. For us at adidas confidence means acknowledging that we don’t have all the answers. But we are willing to take risks, we try new things. And if we fail, then this is part of our learning – it helps us improve. COLLABORATION. Every elite athlete relies on partners: coaches, teammates, and nutritionists. We, too, know that we are stronger together. Winning as one team takes open and candid dialogue, inclusiveness and trust in each other’s abilities and talents. Being the best sports company in the world takes CREATIVITY. No great athlete succeeds by copying their predecessors’ training plans and strategies. We have to be open to new ideas, explore, gain an edge and stand out. Only then can we succeed.

ADIDAS CELEBRATES DIVERSITY, SUPPORTS INCLUSIVENESS AND ENCOURAGES INDIVIDUAL EXPRESSION IN OUR WORKPLACE. WE DO NOT TOLERATE THE HARASSMENT OR DISCRIMINATION TOWARD ANY OF OUR APPLICANTS OR EMPLOYEES. WE ARE AN EQUAL OPPORTUNITY EMPLOYER.


JOB TITLE:
Senior Manager, Digital Planning & Content, APAC

BRAND:
adidas

LOCATION:
Singapore

TEAM:
Marketing & Communications

STATE:
01

COUNTRY/REGION:
SG

CONTRACT TYPE:
Full time

NUMBER:
470670

DATE:
Jul 27, 2022