Senior Executive, Content Marketing
Singapore, Singapore
Job Description
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We are currently looking for a Senior Executive - Content Marketing to join our dynamic team of experienced specialists, to further establish Singapore EXPO as the venue of choice for Event Organisers to partner with. You will be responsible for developing content that will enhance and effectively communicate the Singapore EXPO brand and value proposition, as well as supporting marketing activities to drive brand positioning, B2B lead generation and support on-site advertising and promotional (A&P) activities.
In this role, you will
- Develop and own the content calendar and content creation for all of Singapore EXPO\xe2\x80\x99s online touchpoints: social media, website, EDM.
- Development of key marketing messages and integrated plans, content and creative works for brand and B2B lead generation campaigns.
- Support in the creation of engaging long and short-form copy for various assets and channels: website, factsheets, sales brochures, white papers, adverts that can be distributed across various marketing channels to promote Singapore EXPO.
- Identify strategic partnerships and establish strong relationships with them for potential collaboration opportunities that will enhance the visitor experience at Singapore EXPO.
- Support the development of collaterals to promote and sell our A&P inventory, handle requests and enquiries on the usage of A&P spaces, assist in creating A&P packages for clients and customers
- Develop and sustain strong working relationships with all stakeholders, both internal and external
- Manage marketing budgets within the campaign.
- At least 3 years of working experience in marketing or other similar roles
- Strong verbal and written communication skills
- Possess an editorial mindset and production skills to create content in a diverse range of interest and consumption trends
- Strong project management skills and ability to manage deadlines
- An ability to work under pressure
- Confident, driven and dynamic, the candidate needs to work well as a team player, and to work independently when required
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Job Detail
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Job IdJD1293351
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationSingapore, Singapore
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EducationNot mentioned