Job Description

About Us

CapitaLand Group (CapitaLand) is one of Asia\xe2\x80\x99s largest diversified real estate groups. Headquartered in Singapore, CapitaLand\xe2\x80\x99s portfolio focuses on real estate investment management and real estate development, and spans across more than 260 cities in over 40 countries.



Reporting to the Marketing Communications Manager, your responsibilities include conceptualizing and implementation of integrated marketing campaigns for the shopping mall to drive traffic that translates into revenue.

You will also support the team in budgetary control, advertising, promotions, events, marketing of in-mall advertising spaces, loyalty programmes, public relations, management of mall social media accounts, engaging and onboarding stakeholders for CapitaLand e-commerce platforms and direct marketing to create a strong and unified shopping mall brand that stands out from the competition.

Responsibilities:

Plan, execute and manage marketing campaigns and access against goals (ROI and KPIs)

Conduct post campaign analysis, keep track of budgets, prepare monthly reports for internal analysis and day-to-day campaign monitoring

Liaise with internal stakeholders and external agencies to ensure successful running of projects and create awareness for the mall\'s activities

Proactively plan and initiate joint collaborations with tenants and garner participation for mall\'s programs and CapitaLand various initiatives to drive sales

Manage social media platforms and integrate online activities with offline marketing promotions

Monitor social channel conversations and act on any insights that can further enhance the customer experience and branding of CapitaLand Malls

Housekeep and update content of various digital and social media platforms

Proactively market in-mall advertising spaces to generate additional revenue for the mall

Manage and supervise Digital Services Advocates

Requirements:

Degree in Mass Communications, Marketing, or a related field

Preferably with 2-3 years working experience in a similar capacity

Creative, resourceful, and good interpersonal skills

Excellent written and verbal communications skills

Computer literate with strong proficiency in Microsoft Office applications, social media, and other relevant digital tools

Fast and independent with strong organizational skills

Self-motivated and able to work under pressure

Data-driven, results-oriented and able to meet tight deadlines

Prior knowledge in AEM and SAP will be a plus

Prepared to work long and irregular hours including weekends and holidays

Benefits

• Comprehensive medical coverage
• Training and development opportunities
• Subsidised rates at Ascott serviced residences
• Strong advocate of staff volunteerism
• Wellness programmes

Closing Statement:

At CapitaLand, we advocate fair employment practices, and recruit talents based on merit and fit with our Corporate values. We provide equal opportunity for all qualified persons and build an inclusive workplace regardless of race, gender, age, religious belief or nationality.

Only shortlisted candidates will be notified.

CapitaLand