Job Description

Job Location: Singapore

Singapore

Company description

Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella\xc2\xae, Tic Tac\xc2\xae, Ferrero Rocher\xc2\xae, Raffaello\xc2\xae, Kinder Bueno\xc2\xae and Kinder Surprise\xc2\xae. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 38,767 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

Diversity Statement

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

About the Role:

Manage marketing activities of Ferrero brands to meet sales, profit and market share targets within agreed budgets. Maximize the value of the brands through developing, communicating and implementing brands strategies and developing guidelines covering portfolio, communication, activation and pricing. Develop and manage the implementation of all brand activities based on brand strategy.

Main Responsibilities:

MARKETING STRATEGY

• Make recommendations to the Regional Marketing Manager on competitive positions and strategy for the product lines (specifying benefits, target consumer groups, pricing, etc.).
• Contributes to define strategy and actions to maximize profitability
• Implement Ferrero marketing strategies, define initiatives and business development actions for the Area/Country.
• Co-creates and leads execution of marketing strategy, balancing business KPIs with Category, Group, Regional, Multifunctional guidelines
• Also acts as Cluster Senior Brand Manager for SEA HKTW dotted line to SEA HKTW Cluster Kinder Lead

MARKET DEVELOPMENT

• Identifies plans to drive marketing mix, specifically communication and portfolio
• Identifies opportunities for new products/formats/initiatives, and works alongside Area on the assessment and commercialization

MARKETING PLAN

• Provide strategic guidance and support on appropriate marketing plans for the local market
• Monitors implementation of marketing activities, local campaigns, and third-party co-marketing
• Determines go-to-market plan including pricing, portfolio and communication

SCENARIO ANALYSES ON COMPETITION/ CONSUMERS / MARKET

• Initiates consumer research studies as needed to support brand strategy creation and communication/portfolio development.
• Develops understanding of customer behavior and translate to marketing strategy and insights sharing

COMMUNICATION AND ADVERTISING STRATEGY

• Define the communication strategy for the Region/Country in accordance with the Group guidelines
• Lead development and implementation of all key communication assets alongside Cluster Marketing Team
• Establish and conduct relations with external partners
• Direct and verify the advertising plans for Ferrero\xe2\x80\x99s products

PROMOTIONS/SPONSORSHIP

• Monitor implementation of Activity Grid
• Work with team members and the sales function on evaluating the success of the specific promotions / sponsorship deals undertaken, and specify the arrangement for any corrective action / future projects that may be required
• Ensure execution of POSMs is in accordance with brand strategy and guidelines
• Evaluate the sponsorships and promotions, identifying opportunities for improvement

PACKAGING AND PRODUCT DOCUMENTATION

• Propose and monitor execution of new formats and packaging in line with local guidelines

TEST MANAGEMENT

• Manage communication, product tests and product launches in line with Ferrero guidelines

BUDGET MANAGEMENT

• Review the budget sales volumes of the product lines
• Recommend, and own the stewardship of, budget: financial targets, performance, and costs

HR MANAGEMENT

• Contributes to the definition of the function\xe2\x80\x99s role, ways-of-working and organization

Who we are looking for:

• Minimum 8-15 years of related work experience is required
• Experience and education/training on brand
• Knowledge of marketing tools, frameworks and concepts
• Familiarity with key digital platforms/channels
• Knowledge of the Asian region, in terms of consumers and FMCG dynamics
• Experience in interpreting and analysing research results and measures
• Team working skills and strong ability to influence vertically and horizontally
• Communication skills, mechanism and techniques

How to be successful in the role and at Ferrero:

Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you\xe2\x80\x99ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.

Requisition ID
58401

Job function
Marketing

Country
Singapore

City
Singapore
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