Senior Manager, Crm Marketing (apac)

Singapore, Singapore

Job Description


foodpanda is the largest food and grocery delivery platform in Asia, outside of China. Operating in more than 400 cities across 11 markets, we continue to expand and grow in our core food delivery business, as well as in new verticals like grocery deliveries, with a strong tech infrastructure at our core. From our restaurants-partners, cloud kitchens and cloud grocery stores — foodpanda is just one tap away, getting everything you need into your hands quickly and conveniently!
We are looking for enthusiastic problem solvers to join us in scaling our platform, to digitalise businesses in Asia, uplift rider livelihoods and build a hyper-convenient platform for our customers. If you love working with technology to create solutions and are not afraid to roll up your sleeves to get things done, you will find your tribe here at foodpanda. Our diverse and high-performing team comprises people from more than 60 nationalities, and we welcome all experiences, backgrounds, and perspectives. Up for an exciting new career?
We're currently looking for highly driven, motivated and experienced CRM managers to join our regional marketing team in Singapore. The ideal candidate is a self-starter with strong problem solving and analytical ability, and has an experimentation mindset. You have experience in B2C app-based companies in e-commerce, travel, food delivery or other sectors. You should have a deep understanding of CRM lifecycles and best practices, and thrive in a fast-paced and dynamic work environment.
What's on your plate

  • Strategize, create and execute on lifecycle and other CRM marketing campaigns across the region. Responsible for campaign management, user targeting, campaign measurement and optimisation.
  • Set up and optimize campaigns and automated flows for emails, push and in-app notifications
  • Be a trusted CRM advisor for the countries. Recommend campaign strategy for each market based on data-driven insights from campaign performance, flows, and experiments.
  • Define metrics, measure performance, monitor KPIs and derive actionable insights
  • Develop an experimentation roadmap, run experiments and scale campaigns based on the results.
  • Work closely with Data Science to ensure constant CRM innovation
  • Constantly stay informed with best in class acquisition, retention and advocacy practices

What you bring to the table
  • Minimum 6 years of CRM experience including designing, planning, and running customer lifecycle programs.
  • Experience of working on one of the customer engagement and automation platforms such as Braze or MoEngage
  • Excellent analytical skills and the ability to craft actionable insights from complex data
  • Exceptional communication and project management skills
  • Strong analytical skills and good with numbers
  • Experience of working on high volume of CRM/digital marketing campaigns in digital companies
  • Working knowledge of HTML/CSS
  • Ability to work in an environment that is fast-paced and constantly changing

What we offer
  • A dynamic and challenging work environment.
  • A company committed to developing you personally and professionally.
  • A great working atmosphere with regular company and team events.
  • A vibrant and international team committed to diversity and inclusion.
  • Responsibility from day one in a fast growing and global company.
  • Other benefits include free food, health and dental insurance, and learning and development opportunities!

foodpanda is operated by the Delivery Hero Group ("DH Group"), the global leader in the food delivery industry, processing over 4 million orders daily, operating in 40+ markets, with over 25,000 employees and approximately 600,000+ restaurant partners worldwide.

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Job Detail

  • Job Id
    JD1116231
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Singapore, Singapore
  • Education
    Not mentioned