Job Description

Introduction

The Economist Group is a global media company with a long-standing reputation built on trust and rigour in both the B2C and B2B markets. Dedicated to the pursuit of progress -- for individuals, companies and the world \xe2\x80\x93 we have a footprint on five continents. We are in the midst of a major company transformation that sees us working together differently, launching new products, services and experiences and rolling out new brands. This is an exciting time to join and help us shape the future.

Currently, we are looking for a strategic, data-driven and digitally savvy marketing leader to lead the Performance media function within the Asia team. The role, working alongside key stakeholders in the global product marketing, performance marketing, and product and data teams, will be responsible for overall Performance media activation in Asia.

In addition, you will work on a daily basis with Media agencies and Senior Marketing Executives to ensure that:

• They are constantly innovating and seeking out new marketing opportunities
• They are working as closely as possible with other paid and owned channel owners
• They are benefiting from the highest level of service from the Media Agency
• Direct Response: deliver efficient last-click subscription starts for The Economist and new users across all paid ads platforms
• Audience development: identify and implement a combination of timely and evergreen content to increase the number of fans across all platforms.

Accountabilities

How you will contribute:

Aligned to this, the Senior Manager - Performance Marketing reports to the SVP Asia Pacific and partners with key peers in Asia and globally including the Senior Manager - Product Marketing, Head of Performance and Optimisation, Head of Campaigns, Audience Prospecting and Conversion Directors and their respective teams. The role will be based in Singapore.

Working within the Asia team and alongside the performance agency and global teams, your contribution will include:

• Planning and execution of our paid performance strategy, tactics and budget
• Performance of our performance marketing activities against key KPIs such as visits, registrations, registration conversion rates, CPA, ROAS, CLTV, sign-up conversion rates and conversions to subscriptions
• Defining clear objectives, a roadmap of actions, and guidelines in order to achieve desired goals
• Achieving the targets set for the team
• The channels are aligned with brand guidelines
• Defining the use of the different audiences and archetypes
• Negotiating contracts with media owners, media agencies, creative agencies, tech providers
• Providing a readout and insights of campaign performance
• Monitoring campaign performance and identifying ways of improving results
• Plan and measure results from new business marketing campaigns across various channels and audiences
• Performance media Remit includes the full spectrum of social, search, and display media platforms including Google, Yahoo, YouTube, Facebook, Twitter, Instagram, LinkedIn, Snapchat, Weibo, Wechat, and Display 360.
• Ensuring the experiences we are creating and delivering for our audiences are customer-centric and seamless
• Month-end process planning with Finance along with annual Budget Planning and Forecasting

Experience, skills and professional attributes

What skills will you need:

• Results-oriented with a P&L ownership mentality
• Ability to work cross-functionally, collaborate, influence and consult with colleagues, especially in global brand and acquisition team
• Partnership-oriented with the ability to influence and co-operate with stakeholders and agencies
• Stays current on evolving media trends, technology, and competitive landscape to bring opportunities to life
• Ability to clearly and confidently articulate thinking to drive implementation

The ideal candidate for this role will be/have:

We are looking for candidates experienced with analytics, tracking, attribution and bid management technologies.

• Strong working knowledge of several different search engines and social platforms
• Relevant years of senior hands-on experience with programming, monitoring and optimising Paid Performance is required.
• Experience working across a range of brands to understand how different tactics are more appropriate and effective for premium vs. non--premium or publishing vs. non-publishing brands is key and evidence of key learnings gained will be sought
• Strong agency management skills (from briefing to day-to-day management)
• Experience of multi-region campaign planning, analysis and reporting
• Cross-cultural sensitivity and the ability to perform effectively in an international environment
• A keen interest in current affairs and keeping up to date with global news
• Highly fluent in written and spoken English and potentially one other language
• A team player who is flexible and committed to reaching team goals and targets
• Good communication, presentation and negotiation skills
• Proactive and have the ability to manage priorities and meet deadlines

The Economist Group