Senior Manager, Engagement Marketing
Singapore, Singapore
Job Description
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Our client is a leading retailer in the established luxury time pieces industry. They have presence of 50 boutiques in twelve key cities in the Asia Pacific region. They \xef\xbb\xbfare seeking for a highly motivated individual \xef\xbb\xbfto lead, coach and support the Engagement Marketing team in the development and implementation of marketing communications strategies. Responsibilities
- Generation and execution of new marketing initiatives across multiple channels and platforms for retail and exclusive brands, to meet marketing and commercial objectives
- Close collaboration with Brand partners and various external partners to plan and execution of Client Engagement, Public relations and Visual Merchandising
- Administrative and finance support and ensure compliance with policies and procedures
- Develop comprehensive mid to long range branding objectives and strategies aligned with the company\'s vision of enriching lives by advancing watch culture
- Management of day-to-day operations of the Engagement Marketing team
- Establish key performance targets and provide regular assessment for all subordinate team members
- Develop with the EM team, annual engagement marketing budgets
- Define, propose and implement omnichannel media plans (offline and online)
- Collaborate with internal stakeholders as well as external partners to conceptualise, plan and execute client engagement programmes involving events and personalized experiences
- Engage with editors and journalists to achieve our PR objectives
- Support retail operations team on execution of clienteling initiative
- Lead and manage marketing expenses and budget for exclusive brands and key retail brands
- Keen understanding of clients to develop targeted marketing strategies
- Interface with retail and exclusive brand partners to develop EM initiatives
- Min 5 to 7 years of Marketing/ Events Management experience in a retail brand, preferably from the luxury industry
- Degree or Diploma in Marketing discipline
- Excellent oral and written communication skills
- Microsoft Office Advanced PowerPoint Presentation Skills, Intermediate Excel skills
- Savvy with CRM and Business Intelligence systems
- Independent, creative thinker and solutions provider, thrives in a demanding fast paced environment, comfortable with ambiguity and can adapt swiftly to changing goals and objectives
- Disciplined, highly analytical and results-oriented, have business acumen and an ability to manage multiple projects simultaneously
- Experience leading\xef\xbb\xbf a large team in conceiving and launching new marketing initiatives across multiple channels and platforms
Recruitment Consultant \xef\xbb\xbf\xef\xbb\xbf
EA Personnel Number: R22107031 \xef\xbb\xbf\xef\xbb\xbf
EA License Number: 20C0292
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Job Detail
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Job IdJD1305417
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationSingapore, Singapore
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EducationNot mentioned