Job Description

With thousands of hotels in over 100 countries and territories, Hilton offers countless opportunities to delight. From an open door to a welcoming smile and an exceptional experience, we offer the millions of travellers who stay with us every year a welcome they will never forget. In addition to our flagship brand, Hilton Hotels & Resorts, the family of brands includes Waldorf Astoria, LXR, Conrad, Canopy, Curio Collection, DoubleTree, Hilton Garden Inn, Hampton and many others.

If you appreciate the impact global travel can have on the world, you may be just the person we are looking for to work as a Hilton Team Member. Because it\xe2\x80\x99s with Hilton where we never forget the reason we\'re here: to delight our guests, Team Members, and owners alike.

The Asia Pacific (APAC) Brands function is responsible for ensuring that Hilton\xe2\x80\x99s global brands are an attractive investment value proposition for owners in the APAC region and that they deliver experiences which attract, excite, and inspire guests in the APAC region. The broader APAC Brands team is also responsible for driving on-time opening of hotels across the region, promoting compliance with brand standards at hotels, and enabling franchisees to improve their performance.

The Senior Manager, Full Service Brand Management - APAC will be an energetic and results-driven team member who is excited to apply both creative and analytical skills to grow Hilton\xe2\x80\x99s full service brands in the APAC, reporting to the Vice-President, Full Service Brand Management - APAC. Hilton\xe2\x80\x99s full service brands are Hilton Hotels & Resorts, DoubleTree by Hilton and Signia by Hilton.

As a part of the Brand Management team, the Senior Manager will evolve and adapt Hilton\xe2\x80\x99s full service brands to the APAC region so we deliver immersive stay experiences encompassing all senses. We aspire to build full service brands that travelers eagerly seek out and rave about.

Starting with the global positioning of each of our brands, you will adapt, deploy and activate branded experiences to guests and consumers which deliver on the brand positioning, brand promise and value proposition that each of our brands offer to guests and to owners.

Partnering with Hilton\xe2\x80\x99s Design, F&B teams and third-party agencies, you will ensure that our hotels come to life in a way that lives and breathes the desired brand positioning. You will also collaborate with Hilton Learning and third-party agencies to cultivate a culture and service approach where every Team Member embodies the spirit of our full service brands when interacting with guests. An eye for detail and a passion for authentic hospitality are key.

A quick-thinking, practical approach is also crucial. The Senior Manager\xe2\x80\x99s scope of responsibility spans a broad geography from India to China to the South Pacific. As we evolve Hilton\xe2\x80\x99s full service brands, you should be able to quickly think through how our full service brands will work across multiple geographies and envision how the brand will be executed day-to-day.

What will I be doing?

As the Senior Manager, Full Service Brand Management - APAC, you will be responsible for performing the following tasks to the highest standards:

• Deploy the brand programming of our full service brands to the APAC region which reinforces each brand\xe2\x80\x99s positioning and intended branded guest experience
• Develop brand implementation kits for brand programs\xe2\x80\x99 activation with hotel teams as end users
• Develop Team Member brand activation kit which complement Brand Personality (Service Culture) training for brand internal activation and for team members to live the brand
• Develop Commercial and Communications kits to facilitate marketing, sales and communications teams in their role to drive on-brand marketing, branded messaging and deliver brand communications to consumers
• Lead projects with cross-functional partners to develop the detailed plans, designs, processes, and guides to bring a particular area of the brand to life
• Review hotel brand stories, interior design and F&B concepts and provide rigorous feedback to improve alignment with our brands
• Conduct cost-benefit analysis for brand standards / programs to ensure they drive guest experience and positive owner return
• Identify and lead projects to drive brand awareness, preference and love for Hilton\xe2\x80\x99s full service brands
• Maintain processes to keep internal teams up-to-date on brand performance on key performance indicators
• Communicate our strategic direction succinctly to a broad range of internal and external stakeholders; build buy-in
• Act as a visible spokesperson for the brand as needed, including attending brand meetings and delivering updates, and post-meeting debriefs for the entire team to take action
• Manage projects, including developing short and long-term brand strategies, project plans, and clear timelines that support the brand\'s evolution in collaboration with your direct manager
• Understand consumer and traveller trends in the APAC, especially among millennials and full service hotel guests

What are we looking for?

A Senior Manager, Full Service Brand Management - APAC serving Hilton Brands is always working on behalf of our Guests and working with other Team Members. To successfully fill this role, you should maintain the attitude, behaviors, skills, and values that follow:

• Passionate about hospitality and excited about building brands
• Strategic and execution-oriented \xe2\x80\x93 ability to start with a blank slate, operationalize the solution, and lead all the steps in between
• High degree of creativity and passion for travel and consumers
• Analytical problem solver who enjoys using data, analysis, and research to develop recommendations and provide context on findings
• Successful at working in a heavily matrixed, cross-functional, and cross-cultural environment
• Ability and eagerness to continuously learn and stretch out of one\xe2\x80\x99s comfort zone
• Exceptional communication skills and ability to influence
• Very strong project management expertise
• Excellent organizational skills and attention to detail
• Very strong written communicator and storytelling capabilities in English in both MS Word and PowerPoint
• Strong analytical and Excel capabilities for understanding brand / hotel top-level profitability and unit economics
• Aptitude in building positive relationships and collaborating with internal and external partners
• A champion for change, willing to challenge the status quo
• Great team spirit and the willingness to support others
• Capable of handling multiple projects with little supervision
• BA / BS / Bachelor\'s Degree
• 5 to 7 years of related experience
• 20% travel

It would be advantageous in this position for you to demonstrate the following capabilities and distinctions:

• MS / MA / Master\'s Degree
• 7+ years of related experience

What will it be like to work for Hilton?

Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision to fill the earth with the light and warmth of hospitality unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all!

Hilton