Job Description

:

This is a newly created role that is bifurcated on 2 fronts: * Functional PR lead for the Gallery

• Chief content editor for Gallery\xe2\x80\x99s owned channels

RESPONSIBILITIES

• Lead and execute the Public Relations strategy at National Gallery Singapore in alignment with the Gallery\xe2\x80\x99s mission and objectives, with the overarching goal of achieving organizational KPIs, including enhancing brand awareness and increasing both online and offline visitation to the Gallery, ensuring consistency across all communications.
• Lead the Integrated Marketing team in analysing PR metrics and KPIs, providing regular reports to evaluate the success and impact of PR initiatives.
• Foster and maintain strong relationships with media outlets, journalists, and influencers to secure positive coverage and maximise visibility for the Gallery\xe2\x80\x99s exhibitions, festivals, and programmes.
• Together with the Gallery\xe2\x80\x99s Public Relations agency, develop compelling press releases, pitches, and media advisories to effectively convey the Gallery\xe2\x80\x99s key messages and stories.
• Manage wheel of influence/constituencies to prime, shape and influence authorities in art including media, academia, independent curators, curators, patrons, and donors, locally and internationally.
• Drive thought leadership events, plan and execute media master classes and Journalist Visit Programmes, and write speeches for the Gallery\xe2\x80\x99s senior management for events.
• Create and assume responsibility for the Gallery\'s internal media handling protocol including the training of media spokespersons, and ongoing preparation of crisis communications team.
• Lead partnerships and joint initiatives with external art and cultural organisations, including the VAC to amplify marketing efforts where relevant and beneficial.
• Lead the editorial calendar, guiding content creation, and ensuring content aligns with the Gallery\xe2\x80\x99s brand and objectives and remains current, engaged, and reflective of the Gallery\xe2\x80\x99s offerings and events.
• Work collaboratively with cross-functional teams to integrate PR efforts within broader marketing campaigns to maintain a cohesive brand voice and engage diverse audiences effectively.
• Take ownership of the allocated marketing budget, ensuring efficient allocation of resources to maximise impact.

Qualifications:

• Undergraduate degree in a relevant discipline including Marketing and Communications coursework.
• 6 to 8 years of relevant experience in Public Relations or Corporate Communications, preferably in the arts, culture, hospitality, or related industries.
• Prior proven knowledge and in developing and executing PR strategies, analysing PR metrics, and using data-driven insights to optimise strategies.
• Ability to handle sensitive situations and crisis communications effectively with a calm and collected demeanour.
• Established relationships with media outlets and influencers, with a track record of securing positive coverage.
• Exceptional interpersonal, organisational, and analytical skills as well as written and verbal communication skills.
• Strong teamwork and collaboration skills, with the ability to work across departments.
• Ability to work in a complex and demanding environment with high attention to detail and effective time management skills.

About Us:

National Gallery Singapore is a leading visual arts institution which oversees the world\xe2\x80\x99s largest public collection of Singapore and Southeast Asian modern art. Situated at the birthplace of modern Singapore, in the heart of the Civic District, the Gallery is housed in two national monuments - City Hall and former Supreme Court - that have been beautifully restored and transformed into this exciting 64,000 square metre venue. Reflecting Singapore\xe2\x80\x99s unique heritage and geographical location, the Gallery aims to be a progressive museum that creates dialogues between the art of Singapore, Southeast Asia and the world to foster and inspire a creative and inclusive society. This is reflected in our collaborative research, education, long-term and special exhibitions, and innovative programming. The Gallery also works with international museums such as Centre Pompidou, Mus\xc3\xa9e d\'Orsay, Tate Britain, National Museum of Modern Art, Tokyo (MOMAT) and National Museum of Modern and Contemporary Art, Korea (MMCA), to jointly present Southeast Asian art in the global context, positioning Singapore as a key node in the global visual arts scene.

In 2020, the Gallery was the only museum in Southeast Asia that received a ranking in The Art Newspaper\xe2\x80\x99s annual global survey of attendance at art museums, taking 20th place. In 2018, the Gallery was also the first museum in Asia to receive the Children in Museums Award by the European Museum Academy and Hands On! International Association of Children in Museums. It also won the awards for \xe2\x80\x9cBest Theme Attraction\xe2\x80\x9d at TTG Travel Awards 2017, \xe2\x80\x9cBest Attraction Experience\xe2\x80\x9d, \xe2\x80\x9cBreakthrough Contribution to Tourism\xe2\x80\x9d and \xe2\x80\x9cBest Customer Service (Attractions)\xe2\x80\x9d at the prestigious Singapore Tourism Awards in 2016 for its role in adding to the vibrancy of Singapore\xe2\x80\x99s tourism landscape.

We offer job opportunities in our dynamic organisation. Working at the Gallery enhances and cultivates your love for the arts, and offers you a chance to be part of the Gallery\'s vision.

OUR PEOPLE

At National Gallery Singapore, we develop cultural leaders who make the world better. Our people are united by a shared belief in the power and necessity of art, and work together to create meaningful experiences for our visitors.

National Gallery Singapore