Job Description

:

• Integrated Marketing and Communications, SMU Office of Alumni Relations.

• Contribute to the development and implementation of an integrated communications strategy to engage SMU alumni, students, and other SMU stakeholders related to SMU alumni engagement.
• Develop and build content for the various communication touchpoints for the targeted alumni communities including but not limited to digital and non-digital platforms.
• Develop the creatives of various publications and collaterals and oversee the quality of these creatives in production and utilisation.
• Plan, organise and deliver the marketing and communications support for day-to-day activities, events, and initiatives.
• Monitor, adapt and adopt digital engagement trends and best practices in communications.
• Work with the Office of Corporate Communications and Marketing to ensure alignment with the University\xe2\x80\x99s brand, marketing and communication strategies and policies.
• Close collaboration within the Office of Alumni Relations (Comms team members, Director, all other staff members) to plan, coordinate and execute upon comms efforts.
• Building Institutional Knowledge of our Alumni.

• Improve SMU\xe2\x80\x99s knowledge of our alumni and their needs by gathering information on their participation in online activities, interaction, and usage trends.
• Maintain the media archives of alumni information
• Analyse data, derive insights, and propose recommendations on improving digital alumni activities and events.
• Develop key metrics and measurement reports to evaluate the success of digital alumni engagement efforts.

Qualifications:

• Bachelor\xe2\x80\x99s or Master\xe2\x80\x99s Degree with at least 6 to 10 years of working experience.
• Digitally savvy, a high level of proficiency in copywriting and editorial skills is a must.
• Proven track record in driving online communities, digital content and communications strategies for targeted audience segments.
• Strong understanding of the digital and social media landscape and trends, with experience in managing social media channels, digital engagement, marketing, and communication initiatives.
• Proficient in utilising a range of digital, content management, video editing, design, and social media tools such as Drupal, WordPress, social media management, and project management platforms.
• Exceptional interpersonal skills with the ability to interact effectively with alumni, volunteers, staff at all levels, and external parties.
• Self-starter, mature, and able to work independently, at the same time, an effective team player who can maintain a high level of professionalism in all circumstances.
• Strong time management skills and demonstrated ability to take primary responsibility for a diverse number of projects and to complete them in a timely manner with limited supervision.
• A passion for higher education and the nonprofit sector is highly desirable.

Other Information:

Candidates who do not possess the stipulated qualifications but have relevant work experience may still apply. Remuneration and appointment terms shall commensurate with qualifications and experience. SMU reserves the right to modify the appointment terms where necessary.

#LI-ST1

About Us:

Singapore Management University is a place where high-level professionalism blends together with a healthy informality. The \'family-like\' atmosphere among the SMU community fosters a culture where employees work, plan, organise and play together \xe2\x80\x93 building a strong collegiality and morale within the university.

Our commitment to attract and retain talent is ongoing. We offer attractive benefits and welfare, competitive compensation packages, and generous professional development opportunities \xe2\x80\x93 all to meet the work-life needs of our staff. No wonder, then, that SMU continues to be given numerous awards and recognition for its human resource excellence.

Singapore Management University