Job Description

Organization

Volvo Construction Equipment

Position Description

Job Summary

The position holder plays an integral part of the Region Asia organization to provide effective marketing strategies across the entire marketing and communications spectrum to support the commercial teams cross Asia in their business goals.

He or she needs to have strong business acumen, understand how marketing can influence different stakeholders, especially dealers and customers, and have a flair for creative execution of projects. This role is also responsible for driving digital transformation and marketing effectiveness.

Job Content

Strategic Planning:

• Develop and implement a comprehensive marketing strategy to support Asia business growth
• Plan and execute campaigns / initiatives / product and service launches, messaging with clear customer/ industrial insights to generate demand
• Manage and improve communication for optimized digital channels, drive digital engagement programs with dealers and industrial associations

Marketing Effectiveness:

• Work as the interface of the global CoC to optimize marketing efficiency for improving performance and drive dealer marketing strategy
• Track analyse activities and benchmark best practices to continuously improve the existing marketing strategy and touchpoints

Dealer Marketing:

• Influence dealers marketing strategy to increase synergy
• Provide guidance / communication package to dealers in marketing practice
• Ensure the quality level and alignment of marketing communication and events execution on dealer side
• Track and evaluate dealer marketing execution, and continuously improve marketing tactics and performance at the dealer level
• Work closely with region sales, dealer development team

Required knowledge & experience

Education/Professional Qualifications required

• University degree or above, experience in the construction equipment industry or machinery industry is preferred
• At least 10 years of experience in a B2B marketing environment with a strong business mindset
• Excellent skills in project management (including budget management and KPI management) and presentation
• Collaborative and hands-on team player who builds strong relationships
• Strong business understanding to be aligned with marketing strategy
• Self-driven, responsible, and results-oriented

Geographical context in which knowledge is applied:

Region Asia including Southeast Asia, Korea, Japan, Taiwan market

This is an individual contributor position. Occasional business travel is required. The role is based in Singapore and this will be a local hire position.

Functional Area

Marketing & Communication

Travel Required (maximum)

Occasional Travel

About us

We value your data privacy and therefore do not accept applications via mail.

Who we are and what we believe in
Our focus on Inclusion, Diversity, and Equity allows each of us the opportunity to bring our full authentic self to work and thrive by providing a safe and supportive environment, free of harassment and discrimination. We are committed to removing the barriers to entry, which is why we ask that even if you feel you may not meet every qualification on the job description, please apply and let us decide.

Applying to this job offers you the opportunity to join Volvo Group. Every day, across the globe, our trucks, buses, engines, construction equipment, financial services, and solutions make modern life possible. We are almost 100,000 people empowered to shape the future landscape of efficient, safe and sustainable transport solutions. Fulfilling our mission creates countless career opportunities for talents with sharp minds and passion across the group\'s leading brands and entities.

Part of Volvo Group, Volvo Construction Equipment is a global company driven by our purpose to build the world we want to live in. Together we develop and deliver solutions for a cleaner, smarter, and more connected world. By unleashing everyone\'s full potential, we build a more sustainable future for all our stakeholders. Come join our team and help us build a better tomorrow.

Employment/Assignment Type

Regular

Last application date

09-Oct-2023

Arquus