Job Description

Who are we?We are ADDX, the entry point into private markets, and we aim to democratize private market investments. As a team, we strive to build a future where everybody can access financial ecosystems easily, fairly, and safely. Our team\'s belief is real economies benefit when capital flows freely and efficiently, especially in the private market space.Why join us?\xc2\xb7 We have built the world\'s first fully regulated platform for digital securities, licensed by the Monetary Authority of Singapore (MAS).\xc2\xb7 ADDX is a global private market exchange headquartered in Singapore. To date, ADDX has listed more than 60 deals on its platform and worked with blue-chip names such as Hamilton Lane, Partners Group, Investcorp, Singtel, UOB, CGS-CIMB, as well as Temasek-owned entities Mapletree, Azalea, SeaTown and Fullerton Fund Management.. The full-service capital market platform has raised a total of US$140 million in funding since its inception in 2017.\xc2\xb7 We are backed by companies such as Singapore Exchange (SGX), the Stock Exchange of Thailand (SET), Temasek subsidiary Heliconia Capital, Japan Investments Corporation, the Development Bank of Japan (DBJ), UOB, KB Securities, Tokai Tokyo Financial Holdings and Hamilton Lane.We are growing, and we are looking for talented individuals to join our team and take us forward as the leader of the private market. If you believe in a future of fair financial markets, just like we do, we\'ve been waiting for you at ADDX.Job Overview:The PR Head is responsible for executing the overall PR strategy to drive awareness and trust, to build brand equity through earned or paid channels, and to generate leads for the wider marketing team. This person will also contribute creative ideas to the overall PR plan and handle crisis communications. At the same time, this person will be responsible for crafting and executing our digital content strategy, with a primary focus on appealing to new clients and enhancing their understanding of financial and alternative investment opportunities.Responsibilities\xc2\xb7 Executing ICHX/ADDX\'s PR strategy through corporate announcements, creative campaigns and proactive storytelling.\xc2\xb7 Maintain and grow the company\'s media relations and handle crisis communications.\xc2\xb7 Profile key spokespersons and create thought leadership content for earned or paid channels.\xc2\xb7 Carry out media monitoring to ensure a timely awareness of mainstream and social media stories about the company, its competitors and the broader sector.\xc2\xb7 Analyse and report on media coverage and devise plans to optimise against learnings.\xc2\xb7 Lead appropriate agency identification, pitch management, agency negotiations, ongoing agency management (project basis and retainer), tool identification, tool negotiation, tool management and reporting.\xc2\xb7 Build ICHX/ADDX brand through clever PR, and to Identify/build key industry awards ADDX to drive ICHX/ADDX brand leadership\xc2\xb7 Prepare relevant award submissions, as well as pitch to conferences and support spokespersons for panels, conferences and webinars.\xc2\xb7 Content Creation: Develop high-quality, engaging content related to financial markets and alternative investments. This includes articles, blog posts, videos, infographics, and more.Client Engagement: Cultivate a deep understanding of our client base and co-develop a strategy that speaks to their interests and needs, and aligns with ADDX\'s consumer business goals. Engage with our client account managers to gather feedback and improve content.\xc2\xb7 SEO and Analytics: Optimize content for search engines (SEO) and use analytics tools to track the performance of content, making data-driven improvements.\xc2\xb7 Compliance: Ensure all content adheres to financial regulations and compliance standards, and maintain updated knowledge of relevant industry guidelines.\xc2\xb7 Trend Analysis: Stay up-to-date with trends in the digital marketing space, and financial markets and investment landscape.Role Requirements\xc2\xb7 Passionate and driven, have infectious energy to lead media-driven thought leadership\xc2\xb7 Proven work experience of 4-6 years and track record of success in journalism or PR\xc2\xb7 Have strong existing media relationships and a deep network of media distributions resources\xc2\xb7 Must be a confident communicator and presenter, with excellent verbal and written communication skills\xc2\xb7 Knowledge of PR tools and best practices\xc2\xb7 Crisis management experience and expertise\xc2\xb7 Multi-Task and thrive in high-stress, fast-paced environment\xc2\xb7 Finance experience is a plus\xc2\xb7 Event management experience is a plus\xc2\xb7 Content Writing: Good investment writing and content creation skills, with the ability to simplify complex financial concepts for a broader audience.\xc2\xb7 Client Focus: A client-centric mindset with the ability to empathize with client needs and preferences to create client-driven content.\xc2\xb7 Tech-Savvy: Proficiency in digital tools and platforms, including content management systems, SEO tools, and analytics.Due to our limited capacity, we regret that only shortlisted candidates will be notified.

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