Job Description

Objectives of the Position:

• Incumbent will steer a new digital commerce platform to generate business growth in multiple business units in region Asia Pacific, and to create and deliver a seamless customer experience.
• Focus of the role will be on end-to-end conceptualizing and executing the setup of the platform in a cross-unit context, by leading a project team consisting of regional marketing units of Operational Division (OD) / Business Units (BU), Local Business Managements (LBM) with close coordination with Global Digital Services teams

Responsibilities:

• Steer and develop a new digital commerce platform in the Region from concept generation to execution
• Lead the project team (marketing, sales, digital services) to establish the appropriate business models and end-to-end process of the Webshop platform from front-end for customers to back-end for integration with the relevant BASF ecosystems
• Design the project and lead through the project phases:

1) Analysis and consulting selection

2) Business model definition with units

3) Develop the platform and tools and implement the business models

• Project-manage the implementation, including high level communications to Presidents and RBU heads on milestones, running steering committees, aligning with key stakeholders with 3-4 Operating Divisions globally and regionally
• Develop strategy to create the seamless customer experience, to increase customer satisfaction, loyalty, and advocacy, and drive the business results
• Integrate people, performance, processes, and technologies across business and functional teams to ensure solution focus and deliverables for achieving cost efficiencies and better customer experience via this digital commerce platform
• Co-create and grow the customer-oriented culture in the Region to support the business units' growth by driving organizational mindset shift, moving from transactional focus to competitive customer experience differentiation and increasing revenue generation capabilities
• Continuously improve the business processes, identify further potential for cross-unit synergies and optimize the business model to target for profitable growth

Requirements:

• Minimum Bachelor's Degree in Marketing/ Business Administration/ Information Technology or any related discipline
• Minimum 10 years of working experience in marketing or eCommerce and possess good knowledge in digital channels, marketplaces, online retailers in B2B or B2C environment.
• A wide knowledge of the chemical industry in the Asia Pacific market, e.g. business strategies, positioning, competitor and other stakeholders, regulatory and other statutory requirements, supply chain and logistics and good understanding of products / services of relevant business units would be highly preferred
• With leadership experience in leading diverse teams and work trustfully with diverse range of senior stakeholders and business partners.
• Strong entrepreneurial drive, result-oriented, analytic, strategic thinker and excellent project management skills
• Enjoy working in a dynamic, fast-paced and pressured environment
• Outstanding communications and presentational skills with high level of organizational savviness, cultural sensitivity and appreciation of the demands of conflicting interests.

Stay alert for possible recruitment fraud!
This can include fake websites, fake job offers, or contact from a person falsely claiming to represent BASF.
Remember, neither BASF nor our representatives will ever request money from a job candidate.
If you suspect recruitment fraud and BASF is mentioned, first get in touch with at BASF.

A unique total offer: you@BASF

At BASF you get more than just compensation. Our total offer includes a wide range of elements you need to be your best in every stage of your life. That's what we call you@BASF. Click here to learn more.

A unique total offer: you@BASF

At BASF you get more than just compensation. Our total offer includes a wide range of elements you need to be your best in every stage of your life. That's what we call you@BASF. Click here to learn more.

Working at BASF: We connect to create chemistry

We are proud of strong history of innovation, which has helped make us who we are today - the world's leading chemical company. Every day, our global team of over 117,000 individuals work together to turn visions for sustainable solutions into reality by connecting with one another and sharing our knowledge.

The right people are crucial for our sustainable success. We aim to form the best team by bringing together people with unique backgrounds, experiences and points of view. Our differences make us stronger and more vibrant. And an open, creative and supportive work environment inspires us to achieve exceptional results.

About BASF

Find out what BASF has to offer as an employer and why you should join our team.

Your application

Here you find anything you need to know about your application and the application process.

Contact us

You have questions about your application or on how to apply in Europe? The BASF Talent Acquisition Europe team is glad to assist you.

Please note that we do not return paper applications including folders. Please submit copies only and no original documents.

For BASF, diversity is one of the essential keys to business success and the well-being of our employees. We promote an inclusive culture that accepts the diversity of people, experiences and capabilities. By embracing talents and abilities of all kinds, we aim to boost creativity and motivation, and enhance our teams' performance.

Join the team and connect with more than 117,000 other minds.

Suntec, Singapore, Singapore, SG

7180-BASF South East Asia Pte. Ltd.

Marketing & Sales

Permanent

82277

ATS_WCMS_WEBFORM