Job Description

The Senior Manager, Regional Marketing Programs has responsibility for leading regional marketing strategy, market development, campaign execution and demand generation for the Applied Business Technologies (ABT), Ion Chromatography/Sample Preparation (IC/SP) and Life Sciences Mass Spectrometry (LSMS) BUs and Applied Science Market across key markets in the region (Japan, Korea, India, South East Asia, Taiwan, and Australia & New Zealand).

The role will be the key interface to represent Regional sales marketing needs with Divisional, Vertical and Business Unit Marketing. This position will develop and drive marketing programs resulting in measureable impact on leads, revenue and market share gains. You will provide regional marketing perspective on market dynamics, competitive opportunities, customer requirements and sales force pipeline needs. Partnering with the Commercial organization, you will also provide direct marketing, web, events, training, new product introduction planning and support to execution, and any other activity aimed at creating and/or supporting conditions for sustainable growth in the region for HPCS BU and Scientific Research Market.

BU Marketing Duties and Responsibilities

• Collaborate and align with the Regional Sales Region, ABT, IC/SP and LSMS Business Units (BU) global marketing to develop annual marketing strategy and plans to achieve revenue and profitability targets.
• Deeply understand the market in each territory of competence and implement specific strategies for business growth in cooperation with internal stakeholders and Commercial Team
• Execute regional marketing programs targeting segments that drive demand generation, pipeline health and new contacts in these segments.
• Work with Business Unit Product Marketing, the APJ Sales Region and the global teams on developing go-to-market strategy for new product initiatives and launches (NPIs) to achieve revenue goals and market adoption.
• Implement digital-based nurturing programs and telemarketing campaigns targeted at CMD's install base as well as cold or unqualified leads to strengthen the pipeline.
• Drive ROI performance for key marketing programs and product launches.
• Provide quarterly market and competitive updates pertaining to technology trends, new products, compelling applications or adjacent market opportunities.
• Develop regional relationships with key opinion leaders that can provide testimonials or endorsement for Thermo Scientific solutions to trade publication editors and journalists.
• Conduct regional VOC directly or in collaboration with CMD's Market Intelligence & Research team to assess the impact of product positioning, brand equity, customer satisfaction and marketing effectiveness.
• Coordinate Quick Market Intelligence (QMI) input for the Region.
• Share best practices, effective regional strategies and high ROI campaign approaches with the global and regional marketing teams around the world.
• Give sales presentations and applications, technical and commercial presentations in support of seminars, conferences and meetings
• Act as the point of contact for Commercial team on all issues which will drive orders and revenues

Vertical Marketing Duties and Responsibilities

• Responsibility for ensuring vertical marketing programs in Applied Science are deployed, building regional campaign tactics to support global campaigns, and developing regional-specific collateral.
• She/He will position will work closely with the global vertical marketing leaders to drive in-region programs.
• She/He is an integral part of the global marketing team and is a key interface with vertical marketing, product marketing, regional teams and the commercial organization. The role supports vertical marketing and regional marketing during annual (AOP) marketing planning and provides a view into vertical market opportunities.
• Drive vertical outbound marketing tactics and support AOP marketing plan development with multiple vertical teams, regional marketing and commercial organization and ensure strategic plan alignment. Execute vertical campaigns to be deployed regionally. Gauge and improve marketing performance and ROI.
• Create vertical content for the web, social and other digital channels for assigned market areas. Collaborate with digital marketing to drive web metrics.
• Expand the value and interest in the web communities and increase the number of new vertical contacts in the marketing database for assigned market areas.
• Analyze and report out market, competitive, and application trends as well as new workflow opportunities for the assigned market areas.
• Review and drive APJ marketing metrics

Education and Experience Requirements

• Bachelor's degree in Biology or Chemistry; MS, Ph.D. or MBA highly desirable.
• 8-10 years marketing experience with solid scientific technology and market knowledge
• Significant knowledge and experience with CCS or related analytical instrumentation
• Proven experience and capabilities in regional strategy development and execution
• Demonstrated results (SRLs) driving targeted campaign initiatives utilizing web, search, social media, advertising and events channels
• Highly self-motivated leader with ability to manage and prioritize multiple projects
• Ability to travel 20-30% (internationally at times)

Knowledge, Skills, and Abilities

• Capacity to develop a strategic understanding of the Thermo Scientific brand, the life sciences industry, analytical instrumentation, consumables and software.
• Ability to improve marketing ROI and directly impact revenue.
• Excellent strategic thinker with solid written and verbal communication skills.
• Ability to plan, execute and measure with a strong sense of urgency to drive results.
• Collaborative approach to developing and sharing strategy, tactics and analytics.
• Given the potential interaction across CMD, other Divisions and Corporate, this person will have a strong strategic business perspective, global outlook and excellent communication skills to establish credibility and influence.
• Demonstrates Thermo Fisher Scientific values - Integrity, Intensity, Innovation and Involvement.

Job Category

Marketing

Thermo Fisher Scientific

is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.