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Accept ClosePress Tab to Move to Skip to Content LinkSearch by KeywordSearch by LocationSearch by KeywordSearch by LocationLoading...Team:LocationType:Grade:Create Alert\xc3\x97Select how often (in days) to receive an alert:StartPlease wait...Senior Manager - SEO - EMPurpose & Overall Relevance for the Organization:As a Senior Manager SEO Emerging Markets at adidas you are part of the team of a defined traffic generation practice within Digital and constantly drive its evolution. You provide stakeholders with best-in-class services around your traffic generation discipline. Your analysis and output thus drive the reach of adidas and contributing to marketing spend optimization.Key Responsibilities:Accountable for large scope of traffic management, deliverables, & services.Traffic Strategy & InnovationBe an active part in the development of necessary capabilities that the company needs to meet current and future traffic growth plans, e.g. cutting edge tools, innovative partnerships.Monitor and analyze market trends and competitor activities and derive conclusions for the growth and optimization of adidas digital activities.Drive best practice implementation and analysis for on-site and off-site SEO.Traffic Analysis:Measure results of traffic generation activities. Develop a reporting framework that evaluates dimensions such as awareness, engagement and purchasing behavior.Drive the optimization of traffic generating channels. Provide insights about adidas brand awareness and ecommerce performance.Prepare and share your findings with stakeholders across the organization in the form of channel forecasts, business cases and postmortems.Identify and implement new opportunities to drive growth through traffic optimization.Collaboration & Consulting:Explain the impact of organic traffic on business objectives to senior stakeholders.Work with BUs in the optimization of traffic by using data analysis, providing training and sustaining ongoing communication.Work cross-functionally with product domains, Digital and Brand teams to create synergies, address opportunities and drive revenue.Build on quantitative analysis to develop insights for the communication with stakeholders.Best Practices & Toolsets:Develop and implement best practice toolsets and frameworks that allow continuous optimization of organic and paid media traffic.People & Team Management:Create a supportive work environment in which employees are coached, trained and provided with career opportunities through development.Continuously monitor and evaluate team workload and organizational efficiency with the support of data and team feedback and make appropriate changes in order to meet business needs.Provide team members/direct reports with clear direction and targets that are aligned with business needs.Key Relationships:Global SEOTraffic Product teamMerchandising teamsNewsrooms, PR and Sports MarketingDigital AnalyticsDigital ProductDigital ITMarket eCom teamsContent Strategy & PlanningDigital ActivationPaid Media & Performance MarketingKnowledge, Skills and Abilities:Extensive experience with traffic analytics toolsExtensive experience with SEO tools: keyword tracking, keyword research, domain analysis, crawl and log analysisExtensive experience with reporting toolsCreative and energetic team player who has a passion for traffic generationVery good project and account management skillsStructured, organized and process orientedAbility to work effectively within a team environment and under pressureAdvanced user of MS Office suite of products - esp. Excel, Access, PPTAdvanced knowledge of Retail Management Systems - SAP AFS, SAP PGR, DVM, MicrostrategyDashboarding/Data Visualization experience a plusVery good communication & negotiation skills, comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotelyAbility to efficiently work in a cross-functional organization, ability to develop influential and collaborative relationships with stakeholders from digital and non-digital disciplines on all levelsGood leadership skillsFluent in EnglishRequisite Education and Experience / Minimum Qualifications:University degree in the field of Business or equivalent9+ years of experience in traffic generation, in-house or at a leading traffic agency.Extensive experience with digital marketing in a brand environmentExperience in eCommerce environmentExperience in leading a team is a plusAT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE\'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

• COURAGE: Speak up when you see an opportunity; step up when you see a need..
• OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
• INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
• TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
• INTEGRITY: Play by the rules. Hold yourself and others accountable to our company\'s standards.
• RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.Job Title: Senior Manager - SEO - EMBrand: adidasLocation: SingaporeTEAM: DigitalState: 01Country/Region: SGContract Type: Full timeNumber: 512634Date: Jun 12, 2024Find similar jobs:THROUGH SPORT, WE HAVE THE POWER TO CHANGE LIVES. \xc2\xa9 2020 adidas. All Rights Reserved.

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