Job Description

ABOUT THE ROLE: As the Senior Manager, Strategic Planning or Digital Media Planning you will play the role of a digital consultant. You will take charge of overseeing the day-to-day client and campaign management for a portfolio of brands and be responsible for managing the entire client relationship – driving value and business outcomes by assisting with strategic direction, campaign management, audience targeting, budget/spend optimization, and reporting. You will manage and develop client relations through the full life-cycle of the account — on-boarding, initial ramp up, ongoing account management, billing, monthly/quarterly business reviews, etc. This position works to understand the client's business needs and endeavors to drive business outcomes backed by our data capabilities.


PRIMARY RESPONSIBILITIES:

• Advertiser Management & Growth: Deliver client-specific media and outcome-based goals while maintaining and improving client satisfaction levels. Translate business requirements and strategic direction into the actionable process and work closely with internal stakeholders; Ad Operations, and Creative and data teams to ensure the deliverables. Analyze campaign performance, provide meaningful insights and improve revenue across all the assigned accounts.

• Data-Centric Consultation: Drive data-centric discussions with clients to identify opportunities and new interests that the advertiser may not be aware of to help drive revenues by suggesting the right technology and media platforms.

• Revenue Growth: Identify growth hacking opportunities for current advertisers to accelerate their outcome goals. Participate in new business and pitch strategy development.

• Maintain Industry Knowledge: Keep abreast of industry trends, media trends, innovations, and best practices across digital media platforms (Search, Social, Display/ Programmatic, and Mobile), data and technology.
  

EXPERIENCE AND SKILLS REQUIRED The successful candidate will be an inspiring and confident team player with at least:

• 4 - 5 years of working experience in an account/ client management role within the online advertising industry.
• Proven account management and analytical professional experience
• Proven media planning experience across multiple platforms for performance clients
• Proficiency in Excel, Word, and PowerPoint.
• Experience in Facebook Ad Manager, Google Search, Display, Google Analytics tools, Programmatic, etc
• Experience on performance-driven clients (e.g. E-commerce, DTC, Fintech) will be advantageous
• Fluent written and spoken language skills in English and local language

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