About Us
Headquartered and listed in Singapore, CapitaLand Investment Limited (CLI) is a leading global real estate investment manager (REIM) with a strong Asia foothold. As at 30 June 2023, CLI had S$134 billion of real estate assets under management, and S$89 billion of real estate funds under management (FUM) held via six listed real estate investment trusts and business trusts, and more than 30 private vehicles across Asia Pacific, Europe and USA. Its diversified real estate asset classes cover retail, office, lodging, business parks, industrial, logistics and data centres.
Team Leadership
Reporting to the Assistant Vice President of Marketing, you will oversee the Offline Marketing team and be responsible for driving offline marketing activities, managing marketing enquiries, collating of department reports, and oversee the department\xe2\x80\x99s systems, processes and administrative functions
Marketing and Promotions
Develop and execute offline marketing strategies and leasing promotions to generate awareness and increase conversions among potential decision-makers
Manage property listings and ads on property portals
Identify and implement marketing opportunities such as trade exhibitions, seminars, events and industry association channels
Produce BAU marketing collaterals and digital assets, including property videos and 360 virtual tours for the property portfolio
Ensure property information in marketing collaterals and website are regularly updated
Produce and manage marketing hoardings and leasing banners on buildings, including BCA applications and renewals
Agent Outreach
Create and implement targeted marketing plans to expand our network of agent partners
Plan and organize agent site tours, networking/appreciation events, incentive programs, and eDMs to actively promote the properties and engage agents
Drive and manage the CapitaLand Workspace Partner Rewards program, including publicity, tracking of agent payouts, program enhancements and maintenance of the agent portal
Supervise the team responsible for handling daily inquiries from various digital platforms such as email, WhatsApp and Telegram
Track, analyze and report on the effectiveness of marketing campaigns, conducting lead analysis on a monthly basis
Establish processes for lead qualification and ensure timely follow up of leads by the team
Systems, Processes and Administrative Functions
Compile monthly reports
Plan and administer the marketing budget, collaborating closely with cross-functional stakeholders and obtaining necessary approvals
Oversee department processes, streamlining and digitalizing marketing/reporting processes to enhance efficiency
Manage the CRM system to support Marketing\xe2\x80\x99s reporting needs
Coordinate annual audits with internal and external stakeholders
Oversee department administrative and compliance functions
Represent the Marketing department in a cross-functional team to drive enterprise system integrations
Qualifications
Bachelor\'s degree in Marketing, Business, or a related field
At least 5 to 8 years\xe2\x80\x99 relevant experience with strong marketing background. Experience in the real estate industry is a plus
Good knowledge of CRM system and analytics tools. Candidates with experience in Martech will have added advantage
Proficient in Microsoft Powerpoint and advanced Microsoft Excel skills
Ability to work in a fast-paced environment and manage multiple projects simultaneously
Team player with good interpersonal, communication and stakeholder-management skills
Self-starter, resourceful, proactive and meticulous
Benefits
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