Job Description

About Us

Headquartered and listed in Singapore, CapitaLand Investment Limited (CLI) is a leading global real estate investment manager (REIM) with a strong Asia foothold. As at 30 June 2023, CLI had S$134 billion of real estate assets under management, and S$89 billion of real estate funds under management (FUM) held via six listed real estate investment trusts and business trusts, and more than 30 private vehicles across Asia Pacific, Europe and USA. Its diversified real estate asset classes cover retail, office, lodging, business parks, industrial, logistics and data centres.



Team Leadership

Reporting to the Assistant Vice President of Marketing, you will oversee the Offline Marketing team and be responsible for driving offline marketing activities, managing marketing enquiries, collating of department reports, and oversee the department\xe2\x80\x99s systems, processes and administrative functions

Marketing and Promotions

Develop and execute offline marketing strategies and leasing promotions to generate awareness and increase conversions among potential decision-makers

Manage property listings and ads on property portals

Identify and implement marketing opportunities such as trade exhibitions, seminars, events and industry association channels

Produce BAU marketing collaterals and digital assets, including property videos and 360 virtual tours for the property portfolio

Ensure property information in marketing collaterals and website are regularly updated

Produce and manage marketing hoardings and leasing banners on buildings, including BCA applications and renewals

Agent Outreach

Create and implement targeted marketing plans to expand our network of agent partners

Plan and organize agent site tours, networking/appreciation events, incentive programs, and eDMs to actively promote the properties and engage agents

Drive and manage the CapitaLand Workspace Partner Rewards program, including publicity, tracking of agent payouts, program enhancements and maintenance of the agent portal

Supervise the team responsible for handling daily inquiries from various digital platforms such as email, WhatsApp and Telegram

Track, analyze and report on the effectiveness of marketing campaigns, conducting lead analysis on a monthly basis

Establish processes for lead qualification and ensure timely follow up of leads by the team

Systems, Processes and Administrative Functions

Compile monthly reports

Plan and administer the marketing budget, collaborating closely with cross-functional stakeholders and obtaining necessary approvals

Oversee department processes, streamlining and digitalizing marketing/reporting processes to enhance efficiency

Manage the CRM system to support Marketing\xe2\x80\x99s reporting needs

Coordinate annual audits with internal and external stakeholders

Oversee department administrative and compliance functions

Represent the Marketing department in a cross-functional team to drive enterprise system integrations

Qualifications

Bachelor\'s degree in Marketing, Business, or a related field

At least 5 to 8 years\xe2\x80\x99 relevant experience with strong marketing background. Experience in the real estate industry is a plus

Good knowledge of CRM system and analytics tools. Candidates with experience in Martech will have added advantage

Proficient in Microsoft Powerpoint and advanced Microsoft Excel skills

Ability to work in a fast-paced environment and manage multiple projects simultaneously

Team player with good interpersonal, communication and stakeholder-management skills

Self-starter, resourceful, proactive and meticulous

Benefits

• Flexible benefits with comprehensive medical coverage for self and family
• Training and development opportunities
• Subsidised rates at Ascott serviced residences-
• Strong advocate of staff volunteerism
• Wellness programmes

Closing Statement:

At CapitaLand, we advocate fair employment practices, and recruit talents based on merit and fit with our Corporate values. We provide equal opportunity for all qualified persons and build an inclusive workplace regardless of race, gender, age, religious belief or nationality.

Only shortlisted candidates will be notified.

CapitaLand