Job Description

Planning & Executing . Plan short and long term marketing plans to drive route objectives . Work on through the line strategies to push selected markets . Develop and execute appr Planning & Executing . Plan short and long term marketing plans to drive route objectives . Work on through the line strategies to push selected markets . Develop and execute approved marketing plans i.e. plan above and below the line media mix in the most cost effective manner . Develop creative ideas and copy for ad visuals/EDM, POS, etc. . Develop and manage web and social media content . Actively drive media campaigns promoting the conference to cross sell and up-sell Channel identification, targeting and evaluation . Research and segment prospective markets, identifying best communication streams and delivering communications messages though these streams . Research markets for trends, preferences, habits, etc to craft the right communication message and channels as every market differs . Leveraging web statistics to assist in targeting and refining marketing communications . Analyze and report on outcomes of activities/campaigns . Comb through post campaign reports (CRM, sales, etc) to refine media mix and communication messages for more effective campaigns moving forward . Ongoing review of best practice to find new and innovative ways to connect to market Partner liaison . Assist in the ongoing co-operative activities with identified tourism and other partners to create cost effective marketing activities . Negotiate and strategize on the coverage from media partners . Bring in ad hoc cash support for campaign/events . Assist in gaining co-operative marketing funds from these partners . Manage the Creative, Media and PR internal and external stakeholders . Support the Sales & Distribution department with communication materials Other . Support, facilitate and conduct internal marketing training activities . Internal reporting to General Manager and Project Director . Support Ad Hoc projects as required . Obsessive focus on new and cost effective, innovative marketing practices to stay one step ahead of the competition and drive sales Requirements Requirements: . Min. 3-5 years in a marketing role with strong experience chemical industry . Excellent communication, persuasion and negotiation skills . Positive attitude, Cheerful and Confident personality (sociable, charismatic and engaging) . Strong drive for sales and marketing . Ability to manage multiple projects, both tactical and strategic in nature - achieving both time and budgetary deadlines. . Ability to handle stress, show resilience and adapt to changing market trends and quick to learn . Persistent and disciplined . Creative in problem-solving