Job Description

Company Description

Informa Markets is one of Informa\'s B2B Markets and Digital Services divisions. We are a highly international business, with a significant presence in the US, Brazil, the Middle East, India and China.

We work in over a dozen growing, specialist and international markets, with hundreds of leading brands across Health & Nutrition, Healthcare & Pharmaceuticals, Aviation, Beauty & Aesthetics, Infrastructure & Construction, Agriculture and Fashion.

Informa Markets delivers smart events, including must-attend trade-focused exhibitions, specialist content, specialist data and targeted digital services, including lead and demand generation solutions powered by our depth of first-party customer data.

Our live products and digital platforms and services enable buyers, sellers and decision makers in specialist markets to meet, discover and showcase new products and do business.



We are seeking a highly motivated and dynamic Senior Marketing Executive to join our team. The ideal candidate should have a strong background in B2B marketing, with a focus on MICE industry expertise. This role involves developing and implementing marketing strategies to promote our services, generate leads, and drive revenue growth.

PRINCIPAL DUTIES AND RESPONSIBILITIES:

Marketing Strategy Development:

• Collaborate with the marketing team and senior management to develop comprehensive marketing strategies aligned with business objectives and target markets.
• Conduct market research and competitor analysis to identify trends, opportunities, and best practices within the MICE industry.

Brand Management:

• Uphold and enhance the company\'s brand image through consistent messaging, design, and communication across all marketing channels.
• Ensure brand guidelines are followed in all marketing materials and campaigns.

Marketing Promotion:

• Develop marketing plans for each event, focusing on attendee acquisition, exhibitor/sponsor promotion, and overall event awareness
• Conceptualise marketing collaterals such as brochures, presentations, and videos to support sales and promotional efforts
• Work with trade media and partners such as trade associations to extend promotional reach
• Plan and make promotional trips to encourage more trade buyers to visit the events and also to encourage more cross-promotional partnership
• Conceptualise and manage onsite programmes such as knowledge theatres and technology tours
• Management of websites and execution of e-newsletters, as well as using the analytics to improve the marketing campaigns
• Management of social media sites such as Facebook and LinkedIn

Lead Generation and Conversion:

• Implement lead generation strategies to capture and nurture prospective clients through the sales funnel.
• Collaborate with the sales team to develop effective lead conversion strategies and optimize lead nurturing efforts.

Other Marketing activities (including but not limited to):

• Post-event marketing activities, including follow-up campaigns, lead nurturing, and post event marketing promotions
• Manage any ad-hoc marketing initiatives that arise along the way

Qualifications

• Bachelor\'s degree in Marketing, Business Administration, or a related field.
• Proven experience (3-5 years) in B2B marketing, preferably in the MICE industry or event management.
• Solid understanding of B2B marketing strategies, lead generation, and customer journey mapping.
• Proficiency in digital marketing tools, including social media platforms, email marketing software, and analytics tools.
• Excellent written and verbal communication skills, with the ability to create compelling content and presentations.
• Strong project management skills, attention to detail, and ability to meet deadlines.
• Analytical mindset with the ability to use data to drive marketing decisions.
• Creative thinker with a passion for innovation and staying up to date with industry trends.
• Demonstrated ability to work collaboratively in a team environment.
• Knowledge and ability with IT systems including core MS Office packages (Word, Excel, Power Point, Access)

Additional Information

• Cooperative, flexible and initiative
• Capable to work under pressure in tight deadlines

Informa