Job Description

About Zenyum

Zenyum is one of Asia\'s largest consumer brands in the making. We channel tech and innovation to transform the dental category from a boring chore to an exciting ritual.

We provide a range of Smile Cosmetics, such as teeth-straightening Invisible Braces (Zenyum Clear) and the top-selling toothbrush (Zenyum Sonic) on e-commerce platforms and in physical stores.

We are backed by some of the world\'s best VCs, including Sequoia and LCatterton. We are a bunch of ambitious folks and we want to create a place that you will want to show up for every single morning, and create products that make you smile more.

Join us in our mission to spread smiles across Asia!

We are seeking a skilled Senior / E-commerce Marketing Executive to join our team. The ideal candidate should have a passion for e-commerce, online marketing, and possess a blend of creative and analytical skills.

You will be responsible for driving online traffic, enhancing user experience, and improving conversion rates for our e-commerce website. You will collaborate with cross-functional teams to develop, execute and optimise effective digital marketing campaigns that support our business goals and objectives.

Responsibilities

• Develop product positioning, messaging, and go-to-market strategies that are tailored to each product and target audience.
• Collaborate with channel specialists to drive traffic and increase conversion rates through various online marketing channels, such as email marketing, KOL, social media, PPC advertising, and SEO.
• Utilise analytics tools to track website performance, measure ROI, and identify areas for improvement.
• Optimise website content, design, and functionality to enhance the user experience and improve website performance.
• Manage budgets, timelines, and project plans for marketing campaigns across marketing & distribution channels (e-com, retail, etc).
• Manage the execution of launch plans, including coordinating with internal and external stakeholders to ensure that all launch-related activities are completed on time, within budget, and with a high degree of quality.
• Monitor and report on key performance metrics, such as traffic, conversion rates, revenue, and customer acquisition costs.
• Conduct market research and competitive analysis to stay up-to-date with industry trends and best practices.
• Stay up-to-date with industry trends, new technologies, and emerging digital marketing strategies.

• Bachelor\'s degree in Marketing, Business, or a related field.
• Proven experience in e-commerce marketing, preferably in a D2C environment.
• Experience with web analytics tools, such as Google Analytics.
• Retail or FMCG Marketing experience would be beneficial.
• Strong analytical skills and the ability to use data to drive decision-making.
• Excellent written and verbal communication skills.
• Strong project management skills with the ability to manage multiple projects simultaneously.
• Creative thinking and problem-solving skills.
• Familiarity with e-commerce platforms such as Shopee and Lazada as an advantage
• Knowledge of online marketing channels, such as email marketing, social media, PPC advertising would be a plus.

Zenyum