Job Description

Company\xe2\x80\x99s Profile: Livspace is Asia\xe2\x80\x99s largest interior design and renovation platform. Backed by reputable investors, Livspace is now operating in more than 40 cities across 4 countries and is ready to expand into more countries in the next 18 months. Livspace aims to be a one-stop shop for home interior design. It operates a platform where customers can select and buy furniture and home decor from various vendors while connecting homeowners to interior designers, furniture makers, and home renovation experts. For more information, please go to www.livspace.com.sg Role: Senior Marketing Executive Reporting directly to the Head of Brand, SE Asia. You will be involved in the planning, execution and optimization of Singapore\xe2\x80\x99s and Malaysia\xe2\x80\x99s marketing efforts. Ideally, you should be intuitive, passionate about all things marketing and familiar with the aspect of the consumer landscape in Singapore. You should have the ability to work with diverse groups of internal and external stakeholders as you play a crucial role in achieving the business goals and objectives through marketing strategies and activities. Key Responsibilities:

• Identify consumers\xe2\x80\x99 needs and wants for Livspace\xe2\x80\x99s service, and provide input to the entire business unit to design the right package and formula to win with local consumers.
• Lead consumer research to develop the qualified brand concept, benefits and claims that address consumers\xe2\x80\x99 unmet needs.
• Lead creative agencies to develop communication ideas, and collateral to execute campaign projects.
• Collaborate and coordinate with a cross-border team in the creation of marketing collateral, content and communication materials.
• Measure and report performance on all marketing activities done at the regional level.
• Identify new trends and insights to bring about effective marketing activities to increase brand awareness, consideration and conversion.
• Synthesize information from multiple sources and interpret the data to identify strategic opportunities and specific actions that will drive user growth in the individual markets, and across the region.
• Responsible for the day-to-day marketing activities
• Manage and/or assist end-to-end paid social campaign operations including campaign builds, QA, optimization, and budget pacing
• Work closely with creative and content teams to drive production of compelling, localized social content across channels
• Interact with fans and followers, reply to queries promptly, and monitor customer feedback

Requirement:

• Bachelor\xe2\x80\x99s degree in Marketing or related field.
• 2-3 years of marketing experience in a B2C environment.
• Evidence of developing or guiding marketing strategies that drive significant user growth.
• You will have deep knowledge of the region and of the digital landscape with a solid understanding of consumer behaviors in the market/region.
• Familiar with the entire marketing mix - you have good knowledge of the Singapore market and the media landscape; how and when to leverage different marketing channels from ATL and BTL communication for customers.
• Solid presentation and communication skills to partners and stakeholders, including the ability to influence others and collaborate with cross-functional teams.
• Ability to lead and maintain relationships in a virtual/physical working environment.
• Highly motivated, enthusiastic, confident and outspoken.
• Able to multitask and work under pressure.

Only shortlisted candidates will be notified. Job Type: Contract
Contract length: 4 months Salary: $4,000.00 - $5,000.00 per month Schedule:

• Monday to Friday

Work Location: Hybrid remote in Singapore 307591 Expected Start Date: 02/05/2023