Senior Marketing Executive

Singapore, Singapore

Job Description


Job Req ID: 11565

Responsibilities:

Campaign and Event Execution

  • Manage a variety of end-to-end marketing campaigns (ATL- Above the line / BTL - Below the line) to drive awareness and leads. You wiil be involved in the planning, segmentation, creative and execution.
  • Plan and launch virtual and physical events that include webinars, roundtables, conferences, tradeshows, etc.
  • Execution of online and offline marketing campaigns in line with the objectives and positioning set out in the marketing plan
  • Liaise with internal stakeholders and external vendors to ensure all initiatives are launched in an organized and timely manner
  • Analyse performance for each event or campaign to track achievement of success metrics and determine areas for improvement
GTM (Go-to-market) Marketing Content Creation
  • Plan content to drive the Mission Software and Services story and ensure relevance and effectiveness across initiatives.
  • Develop and manage sales enablement (presentation, brochures, videos and other marketing materials that supports the process of selling and increase the market mindshare)
  • Collaborate with the various business leaders to drive awareness and/or demand generation for events, campaigns, and other initiatives for their solutions and products.
Digital Marketing
  • Keep ahead of digital trends and platforms, identifying new opportunities for leadership engagement through relevant content and leading the development of digital channel strategies to support the business\'s objectives.
  • Manage digital marketing agencies on media/advertising campaigns including digital adaptations, paid social content to maximise reach and awareness.
Marketing Support
  • Collaborate cross functionally with other departments and communicate effectively with internal and external stakeholders.
  • Ensure governance of ST Engineering brand voice and visual guidelines on customer-facing marketing/media assets.
  • Assist in other ad-hoc marketing-related tasks as assigned.
Requirements:
  • Degree in Marketing, Business, or related fields with 3-5 years relevant working experience in Marketing.
  • Strong verbal and written communication skills
  • Creative, enthusiastic, hands-on self-starter with effective planning, coordination and project management skills
  • Experience in event management and knowledge of digital marketing will be an advantage
  • Ability to multi-task and work under pressure in a fast pace working environment.
  • Both a good team player and strong contributor

ST Engineering

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Job Detail

  • Job Id
    JD1354408
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Singapore, Singapore
  • Education
    Not mentioned