Job Description

1. Social Media Management

• Develop and execute social media marketing strategies that align with the company\'s goals and target audience
• Create and curate content specifically for social media channels, including posts, stories, and visuals
• Oversee the day-to-day management of social media platforms (e.g., Facebook, Instagram) to ensure consistent posting and engagement
• Monitor and respond to comments, messages, and mentions on social media, maintaining a positive brand image
• Utilize analytics tools to track social media performance, make data-driven decisions, and optimize strategies for better engagement and reach Website, social media platform content writing and update

2. Public Relations (PR) and Media Relations

• Create PR materials, such as press releases, media kits, and pitches to distribute to the media
• Lead PR efforts to enhance the company\'s public image and reputation
• Develop and implement PR campaigns, including press releases, media pitches, and crisis communication plans
• Build and maintain strong relationships with key media contacts and outlets to secure press coverage
• Arrange interviews, press conferences, and media appearances for the company
• Monitor news coverage and mentions of the company, and proactively address any negative or damaging information
• Manage marketing inventory for communication materials (social media, print, merchandising etc.)

3. Collaboration:

• Assist with the development of marketing collaterals - work with in-house designer and external agencies to oversee designs and productions of marketing materials, POSM materials, traditional and digital media contents, PR publicity, and advertisements
• Responsible to drive activities performances for one of Company\'s brands to meet objectives
• Liaise with mall management on mall activities and advertising channels
• Work closely with the operations team to manage their communication, promotional and marketing execution, and needs

4. Others:

• Handle and manage 3rd party online delivery platforms
• Manage the POS system menu and price changes.
• Any other ad-hoc duties when required

Requirements:

• Diploma / Degree in Business / Marketing or related disciplines or equivalent
• Possess exceptional F&B industry knowledge and familiar with different strategies used by industry players and competitors.
• Prior experience as a Senior Marketing Executive with digital marketing and/or agency experience
• Strong proficiency in English and able to communicate effectively in both written and verbal forms
• Proficient in Microsoft Offices; Familiar with Photoshop, Illustrator is a plus
• Good at Multitasking and Resourceful, Creative, and Innovative
• Team player who is passionate and able to work independently
• May require to work during weekends and public holidays for promotion events.