Senior Marketing Executive

Singapore, Singapore

Job Description


1. Social Media Management

  • Develop and execute social media marketing strategies that align with the company\'s goals and target audience
  • Create and curate content specifically for social media channels, including posts, stories, and visuals
  • Oversee the day-to-day management of social media platforms (e.g., Facebook, Instagram) to ensure consistent posting and engagement
  • Monitor and respond to comments, messages, and mentions on social media, maintaining a positive brand image
  • Utilize analytics tools to track social media performance, make data-driven decisions, and optimize strategies for better engagement and reach Website, social media platform content writing and update
2. Public Relations (PR) and Media Relations
  • Create PR materials, such as press releases, media kits, and pitches to distribute to the media
  • Lead PR efforts to enhance the company\'s public image and reputation
  • Develop and implement PR campaigns, including press releases, media pitches, and crisis communication plans
  • Build and maintain strong relationships with key media contacts and outlets to secure press coverage
  • Arrange interviews, press conferences, and media appearances for the company
  • Monitor news coverage and mentions of the company, and proactively address any negative or damaging information
  • Manage marketing inventory for communication materials (social media, print, merchandising etc.)
3. Collaboration:
  • Assist with the development of marketing collaterals - work with in-house designer and external agencies to oversee designs and productions of marketing materials, POSM materials, traditional and digital media contents, PR publicity, and advertisements
  • Responsible to drive activities performances for one of Company\'s brands to meet objectives
  • Liaise with mall management on mall activities and advertising channels
  • Work closely with the operations team to manage their communication, promotional and marketing execution, and needs
4. Others:
  • Handle and manage 3rd party online delivery platforms
  • Manage the POS system menu and price changes.
  • Any other ad-hoc duties when required
Requirements:
  • Diploma / Degree in Business / Marketing or related disciplines or equivalent
  • Possess exceptional F&B industry knowledge and familiar with different strategies used by industry players and competitors.
  • Prior experience as a Senior Marketing Executive with digital marketing and/or agency experience
  • Strong proficiency in English and able to communicate effectively in both written and verbal forms
  • Proficient in Microsoft Offices; Familiar with Photoshop, Illustrator is a plus
  • Good at Multitasking and Resourceful, Creative, and Innovative
  • Team player who is passionate and able to work independently
  • May require to work during weekends and public holidays for promotion events.

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Job Detail

  • Job Id
    JD1385047
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Singapore, Singapore
  • Education
    Not mentioned