Senior Marketing Manager (footwear / Retail)

Singapore, Singapore

Job Description


Our client is one of the leading Footwear brands. They design, develop and market a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children.

  • Planning and preparation of Annual Marketing Budget.
  • Develop the go-to-market strategy and integrated brand communication plans for selected countries
  • Create and execute marketing programs for product launches based on a strong understanding of customer/user needs
  • Lead and oversees Retail Marketing team for advertising and promotions for retail stores, including facilitating monthly retail campaigns with various departments to ensure smooth executions.
  • Lead and oversees VIP Membership Program including CRM, communications plans, reward tiers etc.
  • Lead and oversees Public Relation functions for the brands including agency management, media relations, influencers marketing, proof reading of press releases etc.
  • Lead and oversees Digital Marketing team for brand outreach across online and social media platforms.
  • Lead and oversees Graphic Design team for retail point-of-sale materials and brand collaterals.
  • Work closely with internal stakeholders e.g. sales, e-commerce, products to keep various groups aligned and informed.
  • Work closely with third parties e.g. media, agencies, landlords, banks/credit cards for best interest of company.
  • Handle relevant marketing reports and liaison with regional and global headquarters.
  • Any other responsibilities as the Company may deem fit from time to time.
Requirement:
  • Proven track record with minimum of 5 years of experience in Marketing; Communications; PR and/or Branding, preferably in the retail industry
  • Excellent oral and written communication and presentation skills in English
  • Strong digital and social media knowledge and experience
  • Willing to travel
Next Step:
  • Kindly Whatsapp Reuben +6598980874 with your latest updated resume.
  • Alternatively, you may also email your resume to reuben.tan@adecco.com
  • Only shortlisted candidates will be contacted.
EA Personnel : Reuben Tan
EA License No: 91C2918
Personnel Registration Number: R1988600Reuben TanDirect Line: +65 6697 7799
EA License No: 91C2918
Personnel Registration Number: R1988600

Adecco

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Job Detail

  • Job Id
    JD1457007
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Singapore, Singapore
  • Education
    Not mentioned