Job Description

Overview: Reporting directly to the Sr Director for Sports Medicine APAC the Sr Marketing Manager for Arthroscopic Enabling Technologies (AET) APAC works as the platform owner for the whole AET portfolio in the APAC region. They will own and drive business ownership through product launches, marketing campaigns including digital, development programs and key customer focus. The Sr Marketing Manager has a key role to play in driving New Product Launches (NPL) involving the assessment, planning, launch and measurement of new products across the different geographies in APAC.
They should have a comprehensive understanding of the AET portfolio including both capital and consumables, market, customer and business needs. The role must support markets and coordinate product, customer, and program development. In addition, they coordinate and communicate with country AET marketing and business leads, providing, extracting, and analysing market insights and data, and ensuring continuous upstream and downstream communication and collaboration between the local markets and the global marketing teams.
The Sr Marketing Manager will also have upstream responsibilities including scoping new product development projects for APAC, local partnerships, business development opportunities, etc.
The Sr Marketing Manager is responsible for guiding and overseeing the localisation of global AET marketing strategies and tactical execution as well as the formulation of regional marketing strategies. These activities include, pricing, segmentation and targeting, customer value proposition, product portfolio assessment and management, as well as training elements. The Regional Marketing Team has a strong focus on commercial excellence and local execution, the Sr Marketing Manager supports and works collaboratively with the countries’ sales and marketing teams, global marketing teams and various internal and external stakeholders and functional teams e.g. Supply Chain, Regulatory, Professional Education, and Healthcare Professionals. Additionally, it is expected that the Sr Marketing Manager for AET APAC will be involved in guiding and supporting the development of Global AET strategies and projects, ensuring the APAC region has a strong voice within Global plans.
Main Responsibilities:
Strategic planning: Market analysis and supporting cluster and global marketing in the development of a strategic plan. Helps to set measurable goals within the approved strategic plan. Works closely with global and cluster marketing to communicate and promote strategies and execute on the 3-year plan.

• Marketing: Develops marketing strategic plans that support regional and global strategic plans including focussing on both the capital and consumable business. Develops marketing strategies in coordination with organized business plans. Monitors and adjusts marketing strategies based on results and changing priorities.
• Launch Planning: Analyses business plan financials to guide local marketing decision making on portfolio choices. Supports the markets with creating comprehensive launch plans with measurable post launch KPI’s. Monitors, tracks, and responds to launch performance metrics according to the agreed upon KPI’s.

Supplementary Tasks: (special activities)

• Commercial Excellence (Support): Collaborate with RA, QA, supply chain, IT, NPD, and a dedicated APAC Comm Ex Leader for understanding and resolving functional issues related to product portfolio.

Key Areas of Accountability
Adoption of global marketing strategies into regional context and development of clear execution guidance and focus for the portfolio, selection of market segments & target groups, product portfolio assessment, development, and management. Planning and managing budget for portfolio.
Lead and execute on following key activities:

• Works with Clinical, Market Access and Medical Education teams to ensure alignment of medical education activity / clinical strategy development and market access activity with franchise strategy including APAC representation

in the global clinical activities.

• Develop and maintain product line technical expertise within regional commercial teams, health care professionals, in accordance with compliance policies.
• Attend medical/scientific meetings, presentations, and seminars while gathering competitive

information.

• Train and assist local sales and marketing teams on products and competition.
• Work with Countries, Supply Chain and Customer Service to ensure forecasting is in line with

proposed marketing plans and planned demand according to SIOP.
Regional products launch management, planning, and execution:

• Manage the product portfolio lifecycle from product launches to obsolescence across the region.
• Takes ownership of new product launch implementation by leading training, toolkit deployment, business case development and monitoring KPI’s
• Analyse demand forecast in line with SIOP and adjust as necessary.

Conduct market research activities to analyse and identify market needs and issues; ensure up to date market intelligence

• Map unmet needs in portfolio, market/customer segments, sales channels, business models. Define solutions to address those needs and provide clear guidance and build solution business cases to support meeting those identifies unmet needs.

EXPERIENCE REQUIRED:
Bachelor's degree, MBA would be an advantage

• 5+ years’ product marketing management experience or commercial experience
• Considerable knowledge of the medical device or pharmaceutical industry is desirable.
• Proven track record in downstream marketing
• Ability to thrive and perform in a fast-paced, dynamic environment which presents many

challenges as well as opportunities

• Proactive, engaged, and accountable for the role and commitments
• Strong communication skills with the ability to listen, understand and respond effectively
• Experience in providing marketing guidance - taking consumers/clients insight, and using it to drive thinking and good decisions, is required
• Ability to present technical/medical concepts and business solutions clearly to varying client stakeholders
• Excellent client-facing skills and presentation skills
• Some understanding of Asian cultural dynamics and working practices would be an advantage
• Strong written and spoken English required
• 2nd language or Mandarin / Japanese desirable
• Willing to travel (50-60%)