Responsible to build, plan and implement a comprehensive digital marketing strategy and roadmap.
Lead Strategic planning and execution of marketing calendar for the company with annual / seasonal / monthly timelines.
Plan and execute all digital marketing including SEO, SEM, email campaign, social media etc.
Manage the marketing budget, measure effectiveness of campaigns, gain insights, track ROIs and assess against KPIs.
Build improve our social media presence while managing the company s social media accounts.
Design and manage online marketing content.
Work closely with Business teams to develop the Company\'s Marketing Events strategy and implementation. This will include onsite online conferences, CME programs and webinars.
Work closely with Business teams to design marketing campaigns from concept to execution to drive lead generation and utilization targets.
Optimize the different marketing channels and user funnels and drive conversions.
Stay up to date with the latest technology trends and best practices in the space.
Research competition, investigate benchmarks and provide suggestions for continuous improvement.
Drive user growth: Demonstrate ability to scale transactions and products digitally.
Requirements for the role:
Education University degree (bachelor\'s, master\'s) in any discipline; An MBA degree is and prior experience with Health Tech / health care organization is preferred
4 + years of experience in Digital Marketing including experience in developing and implementing social marketing initiatives, designing executing marketing campaigns and meeting ambitious lead generation targets.
Solid knowledge of online marketing tools including web-analytics tools and best practices
Hands-on approach with the ability to proactively collaborate with internal stakeholders and work in a fast-paced and high-growth work environment
Critical thinker with creative problem-solving skills