Job Description

About the Role

Cloudflare is redefining how enterprise IT works, establishing its own category, growing a billion dollar business +40% annually and our regional marketing teams are at the forefront of this growth. Our Asia Pacific Marketing team is hiring and we\'re looking for senior leaders who are growth-obsessed problem solvers, data-informed decision makers, fearless innovators and relentless builders. We\'re on a mission to Help Build a Better Internet, and demonstrate the massive benefits that has for customers and partners alike. Our connectivity cloud brings together cybersecurity, networking, application and developer platforms to deliver greater outcomes for customers in all industries and segments.

Right now we\'re looking for an experienced, enthusiastic & highly motivated Senior Partner Marketing Manager to lead Cloudflare\'s partner strategy and execution across Asia Pacific, Japan, and China. You will be laser focused on growing partner revenue, building a partner community and integrating partner marketing into the overall regional strategic growth initiatives. You have a passion for working with partners, are obsessed with data as a basis for planning and optimizing; you are detail oriented and very familiar with the cybersecurity marketplace.

Here\'s what you will do:

• Build and own the execution of the overall Channel Marketing Strategy for APJC with a goal to build partner sourced pipeline, partner thought leadership and community and increase channel revenue
• Manage the Channel MDF program for APJC. This includes MDF in alignment with the Sales and Channel Strategy, owner of the end to end partner submission process, reporting and review of ROI on MDF usage
• Work with your global marketing counterparts to localise marketing content for channel consumption and/or channel co-sell or co-branding. This may include digital campaigns through to partner program and plays that support building partner sourced pipeline
• Own the measurement of campaign impact through SFDC reporting, evaluate event/campaign ROI, and present on recommendations for improvement
• Own the development and execution of local channel incentive programs that build pipeline, channel engagement and community
• Own channel partner marketing relationships, building rapport and trust across a select group of focused partners.
• Where required provide onsite event staff/support where there are no channel marketing resources available
• Key stakeholders to collaborate with include (but not limited to) Cloudflare Partners, GEO Head of Channels, Global Partner Program team, Global Partner Marketing and Channel Account Managers

Examples of desirable skills, knowledge and qualifications

• Experience working with channel partners in a marketing or program management capacity
• Familiar with different types of partners and routes to market
• Self-motivated, able to work autonomously and communicate effectively.
• Project management/organizational skills and the ability to successfully manage multiple initiatives at once
• Strong interpersonal skills and the ability to coordinate across multiple departments
• Results oriented with experience using qualitative and quantitative metrics with a focus on revenue,conversion, sales and other marketing goals
• Experience with an enterprise software, SaaS or security company
• Salesforce & Marketo experience
• Ability to travel
• Familiarity with digital campaigns is a plus

Cloudflare