Job Description

: Product Marketing Management will be responsible for creating campaigns and managing all required marketing activities to increase product performance. Responsibilities:

• Demonstrate full ownership and accountability on the assigned product's/area marketing delivery. For the first 90 days, you will be responsible for all Pluang products, both B2B and B2C. You will work in related squads to promote those products.
• Create, execute, manage, and analyze marketing strategy and optimize it for maximum ROI; able to create go-to-market strategy, create and manage campaigns with excellent project management skill, strong data-driven in campaign performance analysis
• Initiate the strategy to determine the budget, coupon scheme, mechanics, and result projections, execute, and analyze the result.
• Collaborate with other marketing teams, management team, product team, and tech team to align and enable infrastructure/tools/support needed for marketing.
• Identify key factors to acquire and retain customers. Increase return rate of visitors/users, increase current customer spending/leads, and increase repurchase rate or repeat customers.
• Drive, manage prioritization of marketing initiatives to achieve the assigned marketing goals and understand the trade-offs.
• Understand customers’ pain points and needs, initiate and execute user research regularly.

• Bachelor degree from a reputable university.
• Minimum 3-4 year in managing campaign management and product launch.
• Strong and proven track record in project management and campaign creation.
• Experience in application-based startup is a plus.
• Creative with strong business acumen.
• Familiarity with Google Analytics, Appsflyer & other marketing tools is a plus.
• Passionate with data-driven marketing and growth.
• Deep analytical skills and ability to translate the analysis into an actionable plan.
• Self-driven, passionate, have a strong business acumen
• Strong sense of ownership and accountability, with good attention to detail
• Good interpersonal skills and ability to work well in an international team environment
• Ability to be agile and flexible in adapting to a dynamic environment.
• Interest in the investment or financial sector is a plus.