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Main purpose of job:
The Integrated Review Refresh, published in March 2023, set out how the UK will prioritise the Indo-Pacific, making the region a permanent pillar of the UK\'s international policy. To support this policy, FCDO is strengthening its strategic communications capability in the Indo Pacific.
The Indo Pacific Communications Hub is a new team of four based in British High Commission Singapore which replicates FCDO Comms Directorate\'s successful hub model deployed in other regions across the world. The team will be a vital hub working with and complementing FCDO\'s global network of communicators based in London and at posts across the Indo Pacific region. The team brings together specialist skills in campaign delivery, strategic communication, media handling, digital, insight, monitoring and evaluation to the network. There is potential to increase the size of the Hub subject to funding.
With a focus on engaging and optimistic stories about the UK\'s mutually beneficial partnerships with countries across this geographically and culturally diverse region, the Hub will use third-party voices, digital and traditional media channels, and excellent insight to engage audiences and influence perceptions.
HMG\'s Indo Pacific communication aims to demonstrate the UK\'s long term commitment to a free and open Indo Pacific by showing the value of its reliable partnership with the region on security, stability, prosperity and climate change.
This is an exciting opportunity for an excellent insight and evaluation specialist to join a new team delivering innovative campaigns supporting an HMG foreign policy priority. You will play a crucial role in shaping impactful strategic communications.
Working directly to the Head of Regional Campaigns, you will be responsible for analysing and interpreting data from a range of sources to provide actionable insights that will help shape our campaign strategies . You will produce regular evaluations of regional campaigns, as well as work on longer-term projects to improve the way we communicate and interact with our audiences.
You will be enthusiastic and proactive; have experience of using Google Analytics, social media listening tools, survey and focus group data; and be able to translate audience insight into actionable communications advice. With an eye for emerging communications trends, you will have a passion for sharing your insight and evaluation skills with others.
You will be based in British High Commission Singapore. You should also expect to travel, across the region and to the UK.
Roles and responsibilities/what will the jobholder be expected to achieve:
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