Job Description

Overall Responsibilities

Drives digital transformation for the organization by conceptualizing, designing and executing the digital marketing and communications strategies and campaigns for Singapore Flyer across all digital properties, while ensuring engaging and current content, strategic alignment, and brand compliance.

1. Develop and implement an annual digital marketing and communications strategy, engaging with internal and external stakeholders as needed to ensure effective execution of impactful campaigns on time and within budget. 2. Work with internal stakeholders and the marketing team to craft and deliver innovative digital marketing campaigns via relevant digital channels, including but not limited to web, email, paid search, search engine optimization, search engine marketing, organic and paid social media. 3. Establish frameworks, track and report performance of multi-channel digital marketing campaigns on an ongoing basis; measure and evaluate progress; set benchmarks and provide analysis and optimization recommendations for ongoing and future campaigns. 4. Manage social media campaigns, channels and content calendar, overseeing the creative direction and content creation across Facebook, Instagram and other emerging channels. 5. Develop materials, presentations and other marketing communications including writing content for website, social media, press releases, advertising, e-newsletters, and collateral for launches, campaigns and other product and service marketing efforts as well as sales meetings, tradeshows and events. 6. Understand and adhere to data privacy policies and procedures and help maintain privacy policy standards and governance throughout digital communications. 7. Stay current on digital marketing best practices and industry standards; continuously recommend new approaches, innovative ideas, and/or technologies to deliver on KPIs. 8. Manage media inquiries and interview requests. Assist the Director with issues and crisis management situations. 9. Oversee the creation, planning, and coordination of on-ground events, ensuring the accurate execution of promotions, including communication across all supporting departments.

Why Join Us:

• Good Career Progression
• AWS pay-out
• Insurance Coverage
• Medical Reimbursement
• Dental Benefits
• Complimentary Singapore Flyer Tickets
• Staff Discounts
  

Thank you for your kind interest, Kindly note that only shortlisted candidates will be contacted.

• Health insurance