Job Description

Job Responsibilities

• Responsibility of overseeing the planning and implementation of Singapore\xe2\x80\x99s social media and PR engagement strategy to foster brand love and awareness.
• Develop a focused social media strategy to shape the content calendar, emphasizing innovative content execution and integration of new features to expand company reach and engagement on Instagram, Tik Tok, and Meta.
• Oversee the publishing of content across social platforms, collaborating with Marketing and E-commerce teams for campaign synergy and maximising channel impact.
• Proactively and reactively engage with the audience on social media channels, maintaining the brand\'s tone of voice. Address customer service inquiries promptly and escalate issues when necessary.
• Develop campaign and content briefs, ensuring clear ideation and localization of PR angles and social assets to support company campaigns and brand partners.
• Cultivate and maintain relationships with media stakeholders, working alongside the PR agency to establish a robust communications network.
• Handle all media inquiries, pitch for coverage, and manage the dissemination of press kits.
• Develop company Squad strategies in alignment with the regional team, focusing on expanding Squad Members effectively.
• Manage and oversee PR & influencer events, especially the bi-annual activities, including venue
• sourcing, thematic styling, and RSVP management.
• Monitor channel performance with the help of performance tracking tools & agency support, preparing bi-weekly and monthly performance reports and analysis.
• Ensure timely execution of post-mortem reporting, providing comprehensive performance and analysis for key campaigns and PR events.
• Manage the allocated social media and PR budget, overseeing invoice processing, and following up on vendor payments.

Job requirements

• Demonstrated experience and interest in comms/marketing; agency, retail, and/or beauty industry preferred
• Prior experience working in a PR/Media/Social Marketing agency will be an added advantage.
• Experience in developing strategic, client-centric social / PR campaigns
• A university degree preferably in e-Commerce, Business Management or Marketing
• Knowledge in social media content creation \xe2\x80\x93 using CapCut, Canva and other Social editing tools is a plus
• Strong project management and planning skills, with the ability to conceive strategy and drive execution in a fast[1]paced entrepreneurial environment.
• Innovative and creative \xe2\x80\x93 continually looking to demonstrate and drive improvement to improve commercial outcomes
• Demonstrate our Sephora values of Passion for Client Service, Innovation, Expertise, Balance, Respect for All, Teamwork, and Initiative.
• Outstanding problem solving, project management and analytical skills
• Attention to detail with excellent written communication skills and the ability to work with tight deadlines
• Excellent in Project & Time management
• Organic social metrics \xe2\x80\x93 engagement rate, follower growth, social share of voice
• Brand Health Score - Top-of-Mind awareness
• Efficient ROI while generating EMV

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Interested candidates who wish to apply for the advertised position, please email us an updated copy of your resume
We regret that only shortlisted candidates will be notified
Job Code: SHUL
Email Address: bs1@persolkelly.com
EA License: R1656128
Registration No: 01C4394
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