Job Description

Who we are:

Minden International is Singapore's largest multi-partner loyalty programme with digital and data at the heart of the design. We are on a mission to redefine how brands engage with their customers through the power of machine learning and artificial intelligence. We are building a next generation insights-driven platform to serve millions of customers and merchant partners across Southeast Asia.

The way we work:

At Minden, we treat each other with respect. We embrace authenticity and transparency. We pride ourselves on agility and innovation, and believe in embracing continuous learning and self-improvement. We strive to be the preferred employer by providing comprehensive benefits, a dynamic and exciting working environment, work-life balance and effort recognition.

We are seeking pioneers with grit and passion, an insatiable intellectual curiosity and a heart for people to amplify effectiveness as a team.

We are looking for a Social Media Specialist to join our Brand Marketing Team in Singapore. As part of the Brand Marketing team, you will be responsible for owning and building the social media and digital community presence for our product. This is a new role, focused on building a community and connecting with them through engaging content and compelling narratives.

Your responsibilities will include but not limited to

• Own the social media strategy that delivers our brand and business value
• Manage and build our presences on key social media platforms (Facebook, Instagram, Tiktok, etc.)
• Drive relevant conversations, monitor social media trends and proactively share the insights with product, marketing and other cross functional teams
• Proactively engage with our community and users online, through social media platforms, community campaigns, forums and other available channels where our users gather
• Enrich our social community guidelines and develop a structure to manage response
• Build relationship and engage with Key Opinion Leaders (KOLs) on behalf of our brand
• Define guidelines, set and track metrics and provide regular actionable feedback
• Develop and drive Social-PR influencer strategy with impactful storytelling
• Drive media/social/influencer channel and content integration with the goal to create impactful stories
• Plan and drive social campaigns and events

• Ideally 3 - 5 years of experience as a Social Media Specialist, either in agency or in-house
• Self-driven mindset and always eager to learn
• Hands on experience in content creation and management
• Exemplary communication and interpersonal skills
• Ability to perform in ambiguous, low control yet fast paced environment
• Existing network with Key Opinion Leaders (KOLs) and content partners will be an added advantage
• Experience working in a startup environment will be an added advantage