Job Description

Singlife with Aviva is a leading homegrown financial services company, offering consumers a better way to financial freedom. Through innovative, technology-enabled solutions and a wide range of products and services, Singlife with Aviva provides consumers control over their financial wellbeing at every stage of their lives. In addition to a comprehensive suite of insurance plans, employee benefits, partnerships with Financial Advisor channels and bancassurance, Singlife with Aviva offers investment solutions through its dollarDEX and Navigator platforms.

The mobile-first Singlife Account - with a Singlife Debit Card - allows customers to save, spend, earn and be insured all in one app. Singlife with Aviva was formed by the merger of Aviva Singapore and Singlife. First announced in September 2020 and valued at S$3.2 billion, it was the largest insurance deal in Singapore at the time and created one of the largest homegrown financial services companies in the republic.

Responsibilities:

Plan, develop, execute, and manage communications across Singlife\'s various social media and online platforms (Facebook, Instagram, LinkedIn, TikTok) to build share of voice, brand affinity, drive traffic + conversation + engagement among our key audiences. Communications and content will have a strong focus on agile, short video content which you\'ll have the opportunity to work end-to-end on - concept, in-house filming and production!

Manage stakeholders, where you work alongside various parties - internal and external - to plan and execute effective social media communications strategies.

Develop effective strategies for content which engages and entertains audiences, using a range of tools, including KOLs, to improve Singlife\'s social media effectiveness

Chart and track social media KPIs (After all, what isn\'t measured isn\'t managed!)

Set up social listening best practices and dashboards and conduct online media monitoring and measurement

Manage select aspects of paid social media to drive key objectives

Keep abreast of the latest social media policies, landscape, and trends to continuously improve social media strategy

Establish and ensure adherence to various compliance, legal and governance standards, processes, and procedures

Provide support for any relevant Brand, Communications & Marketing requests and any other duties as assigned

Be an active participant in team and organisational related activities

Ensure compliance with all applicable laws and regulations relating to the above functional activities.

Experience:

3 to 5 years of relevant work experience , especially in managing social media. Experience in the (consumer) insurance, banking or finance industry will be advantageous, but not essential

A storyteller with excellent writing and copy-editing skills

In-depth knowledge of online and social media channels and trends, passionate about said trends

Have a firm understanding of memes, TikTok trends - ideally both in the Singapore and global context

Good understanding of social media metrics; able to interpret results and take action to refine strategy and implementation

Creative, analytical, meticulous, highly driven, and able to work in a fast-paced environment to meet tight timelines

Self-starter with the ability to come up with new ideas, but also a team player with a positive attitude and excellent interpersonal skills

Candidates must have fully completed COVID-19 vaccinations

Education:

Academic: Bachelor\'s degree in any discipline

Professional Certification(s): N/A

Complete Fit & Proper assessments successfully on an annual basis at minimum, or when other adjunct appointments are made.

Singlife