Job Description

The purpose of this role is to manage media strategists and/or lead on day-to-day deliverables on a single account or several accounts \xe2\x80\x93 guiding business objectives, insight generation, cultural narrative, media briefs, creative media solutions, strategic POVs and go-to market activations. Also in charge of delivering thought leadership and award worthy ideas to clients.

Job Title: Strategy Director

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About Dentsu

Led by Dentsu Group Inc. (Tokyo: 4324; ISIN: JP3551520004), a pure holding company established on January 1, 2020, the Dentsu Group encompasses two operational networks: dentsu japan network, which oversees Dentsu\xe2\x80\x99s agency operations in Japan, and dentsu international, its international business headquarters in London, which oversees Dentsu\xe2\x80\x99s agency operations outside of Japan.

With a strong presence in approximately 145 countries and regions across five continents and with 65,000 dedicated professionals, the Dentsu Group provides a comprehensive range of client-centric integrated communications, media and digital services through its five leadership brands\xe2\x80\x94Carat, dentsu X, iProspect, Dentsu Creative, and Merkle\xe2\x80\x94as well as through Dentsu Japan Network companies, including Dentsu Inc., the world\xe2\x80\x99s largest single brand agency with a history of innovation. The Group is also active in the production and marketing of sports and entertainment content on a global scale.

Role Purpose
The purpose of this role is to help define and deploy planning processes, principles, and best practices for the region. Guiding business objectives, insight generation, cultural narrative, media briefs, creative media solutions, strategic POVs and go-to market activations. Also, in charge of delivering thought leadership and award worthy ideas to clients.

The Regional Hub Strategy lead is a new role we have identified that will be embedded into our regional hub teams. This role will enable us to inject more higher level, strategic thinking into the business, particularly as it relates to the field work. Additionally, one of the primary responsibilities of this role is to act as a connection point, not only with global media but also across regional hubs and markets. This role needs to be plugged in to the work that is happening around the world so we can leverage that work to the fullest extent.

Key Responsibilities

• Act as a point of connection into global, sharing knowledge across different campaigns
• Anticipate client needs, providing strategic guidance and deep dives into new areas ahead of asks
• Be knowledgeable in both B2B and B2C strategic development
• Drive greater focus, alignment, and consistency in the work
• Bring an innovative mindset, looking for ways to inject new thinking, ideas, etc. wherever possible
• Identify and evaluate new partners and vendors
• Define DFP and JTBD with market and audience segmentation supported by local Carat markets
• Define/input into the \xe2\x80\x98Go-to-Market\xe2\x80\x99 Strategy
• Define roles for media mix and user journey / ecosystem
• Establish best practice strategic processes, success metrics and KPIs
• Input into QBRs
• Collaborate with client team and agency partners to understand marketing objectives and build them into success metrics, KPIs and reports

A bit about you

Knowledge & Interpersonal Skills:

• An approachable, inspiring leader who values team engagement
• Enjoys building relationships with clients
• Focused on clients; comfortable immersed in client, market and media understanding and naturally curious
• Skilled with audience data and insight and an understanding of how these can be used to formulate strategic decisions. A passion for delivering exceptional & innovative media plans
• THINK Global but ACT Local
• Influencing collaborative outcomes
• Ability to multitask with resilience and deliver to client expectation
• Confident communicator and presented

Experience & Qualifications:

• Experience leading a team and managing multiple client stakeholders.
• Exceptional client servicing and proven track record of contributing to internal operations and business development.
• Understanding of business performance, conversion journeys and broad digital knowledge. \xe2\x80\xa2 Experience of working on large accounts and integrated international marketing campaigns, either as part of a local team working with a regional/global hub or vice versa.
• Managing teams in a virtual / matrix organisation.

Dentsu Values

Will live the dentsu 8 Ways at all times: We Dream Loud, We Inspire Change, We Team Without Limits, We All Lead, We Make It Real, We Climb High, We Choose Excitement, We Are A Force For Good

Inclusion and Diversity

We\xe2\x80\x99re proud to be different and that starts with our people. We believe in equal opportunities for everyone. We won\xe2\x80\x99t define people by their race, gender, sexual-orientation, age or disability. Individuality is what makes us great, we want everyone to bring their full self to work and create something amazing. That\xe2\x80\x99s what we care about.

So, whether you\xe2\x80\x99re joining us, or looking to move to a different part of the business, we work hard to make sure we create equal opportunities for everyone.

Keeping connected

Please visit our website to find out more and connect with us on social.

*Please include an updated CV in your application.

**We regret that only short-listed candidates will be notified.

Location: Singapore

Brand: Iprospect

Time Type: Full time

Contract Type: Permanent

Dentsu International