Job Description

We\'re looking for an enterprising SVP Growth Marketing who\'s not afraid to take risks. As SVP Growth Marketing for Kape\'s privacy brands, you\'ll shape the marketing activity for three leading names in VPN (market-leader ExpressVPN, Private Internet Access, and CyberGhost) and help drive us into the next phase of growth for an existing customer base already over 6 million strong. You\'ll lead an established and growing team of more than 100 talented marketers worldwide, including hubs in Singapore, Hong Kong, Bucharest, London, and Tel Aviv. It\'s your job to enable and empower them with the skills and authority to make the best decisions for our brands. You\'ll take the lead formulating the best strategies to deploy marketing budgets, enhance our acquisition efforts, and improve customer lifetime value. The consumer privacy and security space is fast-growing, constantly evolving, and highly competitive; we\'re looking for an ambitious and passionate leader eager to make an impact. What You\'ll Do As SVP Growth Marketing, you\'ll guide other marketing department leaders spread across product marketing, acquisition, design, content/SEO, brand, and communications. You\'ll focus their efforts on business goals to maximize revenues, while nurturing their leadership abilities. You\'ll join he top rank of operational leadership and will work closely with the General Manager of the Kape Privacy Division and co-founder of ExpressVPN to build a strategic roadmap designed to supercharge our competitive edge. As SVP Growth Marketing, you\'ll be responsible for:

• Driving our multi-brand, multi-channel acquisition efforts. As a company we seek to maximize ROI on marketing budgets deployed. The market for privacy and security tools is evolving and maturing, but there are still numerous pockets of growth and opportunities to leverage the strength in our brands
• Developing product, pricing, and promotional strategy to entice customers to subscribe to our services.
• Bringing new products and services to market. We pride ourselves in being more than just a VPN.
• Designing and implementing strategies aimed at maximizing customer retention and LTV. The more our customers are worth, the more we can spend on acquiring them.
• Enhancing how our marketers and senior leadership analyze data to make optimal decisions.
• Building high-functioning teams across a number of domains. Some teams are resource-constrained and require new headcount. Other teams may benefit from restructuring their responsibilities and goals.
• Nurturing talent by providing skill and career development to team members, and by training them to become exceptional leads and people managers.
• Driving business critical initiatives across the company together with senior leadership in functional areas outside of marketing.

To succeed in this role, we\'d love for you to possess the following skills and experience:

• You\'ve led a marketing organization, or a significant part of one, in a B2C-focused company, with at least 40 people reporting into your organizational structure.
• You\'ve directly hired more than a dozen people in your career.
• Sharp analytical thinking and data-driven decision making.
• Natural ability to lead others. People follow you willingly and you\'re ready to take responsibility for both the good and the bad. The buck stops with you.
• Proven track-record of making decisions that lead to business results. We also want to hear where you\'ve failed, and what you learned along the way.
• Ability to think strategically, but also to execute. Talk is cheap; action fills the seats! You\'re not afraid to roll up your sleeves and get your hands dirty.
• Visionary thinking. You see the big picture and are willing to take risks to accomplish the greater goal, rather than being stuck in the status quo or choosing the path of least resistance.
• Persuasive communications, including written communications. You\'re able to rally support behind your vision by understanding stakeholders and their needs.
• Able to overcome obstacles, but sometimes also take no for an answer.
• Able to take guidance from others in the organization, including from your direct reports and other functional experts.
• Experience administering large budgets.
• You\'re highly organized and excellent at keeping projects on track.
• You hold your direct reports, and yourself, to a high standard, and are the first to speak when it\'s clear that goals are off-track.
• Comfortable with ambiguity. What the company wants to achieve in the near-term is not always clear (even to you), but you don\'t view that as a setback or hindrance.

Hiring process

When it comes to hiring processes, "rigorous" and "opaque" are often mistakenly conflated. For us, it\'s always a mutual exchange, so we think it\'s important that candidates have a clear understanding of the process and what we\'re looking for. Learn more about the hiring process by visiting our careers page.

Benefits

Health and happiness go hand in hand, and we make every effort to support our team members in all facets of their lives\xe2\x80\x94both inside and outside the office. Learn more about our employee benefits by visiting our careers page.

Before you apply

• At the moment, we do not sponsor visas in the UK and the EU. For Hong Kong, we require at least two years of working experience and a university degree in a related field. For Singapore, we can only sponsor visas for mid-career or above.
• Please upload your resume as a PDF and do not include any salary or compensation information in it.

ExpressVPN is one of the world\'s leading providers of online privacy and security services for consumers. Started in 2009, we\'ve grown to have millions of active paying customers, a team of more than 700 people worldwide, and a brand recognized by hundreds of millions of people in 18 languages and more than a hundred countries. We see huge growth in our industry, and are gaining market share through strong execution. Please note that all offers are subject to reference checks from one or more of your former managers/colleagues. For your current manager, we understand that every company has distinct HR practices, and will only speak with them at a mutually agreed-upon time that works for you