Business Function:Group Strategic Marketing & Communications is responsible for building, protecting, and enhancing the DBS brand in an increasingly commoditised banking industry. Working closely with all units within the DBS Group, we create and execute integrated strategies that focus on communications especially digital communications, marketing and research to differentiate \xe2\x80\x93 and elevate \xe2\x80\x93 our brand from the rest of the competition.Job Purpose:You will lead the development and implementation of comprehensive branding strategies to enhance the bank\'s corporate identity, reputation, and market positioning. This role requires a visionary leader with extensive experience in brand management, excellent communication skills, and a strategic mindset to drive the bank\'s branding initiatives across multiple touchpoints.Responsibilities:Brand Strategy Development
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