Job Description

Be part of something bigger. Decode the future. At Electrolux, as a leading global appliance company, we strive every day to shape living for the better for our consumers, our people and our planet. We share ideas and collaborate so that together, we can develop solutions that deliver enjoyable and sustainable living.
Come join us as you are. We believe diverse perspectives make us stronger and more innovative. In our global community of people from 100+ countries, we listen to each other, actively contribute and grow together.
Join us in our exciting quest to build the future home. All about the role: This is a Trade Marketing Effectiveness Manager APAC & MEA role. What you\xe2\x80\x99ll do: 1) RETAIL EXECUTION

• Lead, develop and coach the county Retail execution teams to (a) deliver a differentiated and delightful brand experience (b) embrace a customer-first mindset, convey the distinctiveness of the brands by creating rich and consistent expressions and outstanding consumer experiences (c) constantly improve the in-store presence
• Responsible for evaluating and strengthening retail brand experience in malls/channel partners, including partner selection, and in-store/mall location,
• Develop and execute channel execution plan for different retail formats (Brand outlets, Experience Stores, Taste Centers, and Dark stores) to drive a competitive edge and consideration and conversion.
• Planning and execution of all visual merchandising activations across all stores
• Drive retail GTM across all channels to support product launches marketing campaigns and customer engagement programs
• Lead the production/supplier centralization projects for retail fixtures, POSMs, Signage, and any other common initiatives to drive Business Area synergies, consistent Brand execution, and cost saving.
• Ensure the rollout of product-specific in-store toolkits & POSM supporting the most important product launches
• Research, evaluate, and implement innovative of innovative retail solutions for in-store executions \xe2\x80\x93 Live commerce, VR, AR, etc.
• Measure, Measure, measure every investment made across stores and countries \xe2\x80\x93 Retail Development analysis, KPI management, retail audits & market intelligence

2) LEADING LOCAL MARKETS

• Work closely with the countries on creating local deployment plans that correspond with scheduled campaigns, new product launches, and local business priorities.
• Manage and drive Retail Development budget planning, allocation, and effectiveness
• You will be expected to lead local Markets with tools, methodology, and KPIs that promote consistent retail execution across channels and categories.
• You will provide feedback and approval to all local in-store designs.
• Following up on the plans, giving feedback to proposed initiatives, and bringing your ideas will be important parts of your daily work.
• Constantly measuring and tweaking the expected return across all Instore investments

Who You Are? For you to succeed in this role, you should be:

• Always Hands-On \xe2\x80\x93 Problem solver with a "roll-up-your-sleeves", and "get it done" mentality
• Initiative-taking - You are keen on a new experience, responsibility, and accountability. You are self-driven and purposeful with a positive outlook.
• Data-Driven \xe2\x80\x93 With an eye for detail and the ability to interpret data, you can also translate this into meaningful, useful information that informs decision-making and continuous improvement.
• Project Management - The ability to plan, organize and prioritize multiple strategic programs and simultaneous performance objectives.
• People Manager \xe2\x80\x93 You have managed a team either locally or regionally, delegating, empowering, providing feedback, and leading them to succeed as a team.
• Conceptual thinker - You are creative in your way of describing concepts/product benefits easily and engagingly.
• Excellent communicator and presenter - You have effective communication skills, and you can engage a wide range of internal and external target groups.

EDUCATION

• You should have a degree in marketing, business, visual design, or a related field.
• Fluent in English (oral and written)
• Other APAC Language knowledge would be a valuable addition

EXPERIENCE

• At least 5 years of experience in Retail Marketing with an FMCG, or Consumer Electronics / Home Appliance Brand
• Experience in working with agencies, printing houses
• Previous experience in retail analytics and measurement

Where you\xe2\x80\x99ll be:
You will be based in our Regional Singapore office. Benefit highlights:

• Flexibility of work hours.
• Discounts on Electrolux products and services.
• Medical & Hospitalization coverage for both employees and dependents.
• Dental & Optical.

As part of Electrolux, we will continuously invest in you and your development. There are no barriers to where your career could take you. Find more on:
Electrolux APAC & MEA: https://www.linkedin.com/company/electrolux/life/apacmea/